By Seb Joseph Actions will speak leader than words for Grey London’s push to rise above the industry’s diversity rhetoric, starting with its decision to take on the name of its Jewish founders. For the next 100 days the agency, which is one of the biggest in the world, will be known as Valenstein & Fatt in what its senior team vow is anything but a cute marketing stunt. Instead, it plans to challenge the same prejudices that forced its founders to name their agency after the colour of the office’s wallpaper for fear of their Jewish names costing them clients. That was 100 Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook Messenger has incorporated real-time location sharing within the communication tool for the first time, enabling users to broadcast their whereabouts to a friend in one hour intervals. The added functionality brings Facebook into contention with similar tools offered by Apple’s own iPhone messages app and Google Maps. The functionality was prompted by an observation that one of the most common phrases to be sent was ‘How far away are you?’ Although optional once enabled the position tracker can map a person’s movements for a full 60 minutes, banishing the frustration of Read full story › Source: The Drum...
Read MoreBy Danielle Long Shanghai is expected to rival Silicon Valley as a technology hub in the next four years, according to a report by KPMG. Shanghai beat out New York, Tokyo, Beijing and London, respectively, to take the top spot in recognition of the city’s “growing base of digital media and entertainment companies” and “pleasurable lifestyle and favourable climate”. Shenzhen, the Chinese city often referred to as China’s Silicon Valley which houses the headquarters of Tencent, Huawei and ZTE, ranked 13 on the list. The KPMG 2017 Global Technology Innovation report surveyed more than 800 technology industry business leaders globally about technology innovation, leadership and market Read full story › Source: The Drum...
Read MoreBy Danielle Long Lion’s XXXX Gold will become the official beer of the Australian cricket team, as part of a four-year sponsorship deal with Cricket Australia. The gold partner sponsorship deal will see XXXX Gold mid-strength beers stocked at all Cricket Australia official functions, along with branded signage at stadiums. The sponsorship does not include any branding of player clothing, following changes to Cricket Australia’s commercial partnership deals. Under the new structure naming rights sponsorships for the men’s International team, Test series, One-Day and T20 Internationals are negotiated separately. Lion replaces Carlton United Breweries and its Victoria Bitter brand, which announced it would end its 20-year Read full story › Source: The Drum...
Read More"There will probably be a point where it will be 100%" APAC broadcasters dipping toes into programmatic, says Ooyala exec
By Benjamin Cher Asia Pacific represents one of the more fragmented regions, where adoption is never truly uniform, with broadcasters’ adoption of programmatic being an example. While developed countries like Australia, New Zealand and Singapore might be further up the curve, most broadcasters are still dipping their toes into programmatic for IPTV according to Ryan O’Sullivan, head of AdTech, APAC and Japan, Ooyala. “We’ve seen broadcasters putting their toes in the water to test it out,” said O’Sullivan. “We’ve got customers in Singapore who are only doing 10% of their volume in programmatic, we are really just at the early stages of programmatic,” he added. Compared to Read full story › Source: The Drum...
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