Posts made in March, 2017

on Mar 27, 2017

By Stephen Lepitak Social media has become a hotbed of creativity, opening up media channels to the world to allow those who want to entertain and communicate with people all around the world like never before. The recent emergence of the fictitious reporter, Jonathan Pie, angrily ranting at his camera man between broadcasts about topical events has engrossed millions of viewers through Facebook and YouTube. Now, as the character reaches the mainstream through three reports made for Comic Relief, The Drum speaks to Pie’s creator and performer Tom Walker who dropped by The Drum Arms during Advertising Week Europe, to Read full story › Source: The Drum...

on Mar 27, 2017

By Benjamin Cher Bloomberg Media announced that Serene Chew has been appointed as head of media marketing and live events for the Asia Pacific region. Chew has over 20 years of experience in media marketing and advertising sales development, and will be responsible for consumer marketing and live events in addition to her current trade marketing, client solutions and activation role in Asia. She will also oversee strategy, development, design and execution for Bloomberg Live events business. “Serene has managed some of Bloomberg’s best media marketing campaigns and events in Asia and has deep experience in executing them to our highest standards,” said Parry Ravindranathan, Read full story › Source: The Drum...

on Mar 27, 2017

By Charlotte McEleny With content online increasingly superfluous to demand, alongside a trend for consumers getting social media fatigue, brands need to be smarter about how they use online platforms, according to AKQA Tokyo group creative director Claudia Cristovao Speaking at Adfest last week, Cristovao discussed the issue of brands posting content online that’ll never be seen, not least by the people that it’s intended to reach. Her key piece of advice to brands was that human input would get the best outcomes from technology at this stage. “If you are more likely not to know what to do with it, there’s no start Read full story › Source: The Drum...

on Mar 27, 2017

By Adam Flomenbaum MIPTV, the largest global TV marketplace for all genres and all screens, kicks off in Cannes next week and Found Remote will once again be on the ground. The marketplace is primarily for buyers and sellers to transact, but as the nature of the TV business continues to evolve, it has grown to become so much more. A market about formats and content must adapt to address the impact of virtual reality, digital, streaming, and social platforms, which is why the theme of this year’s MIPTV is “The New Frontiers of Storytelling.” Keynote speakers who will address this topic are Read full story › Source: The Drum...

on Mar 26, 2017

By Haley Velasco Walmart has partnered with the Oak View Group, a sports entertainment facility promoter, to become the big box retailer of 21 arenas across the US. The agreement is for three-years and said to be worth $40m, according to the Sports Business Journal. This new partnership will be shaped around a program called Walmart Community Playmakers. Through this program, local residents will be honored for their work in education, fighting hunger and the environment, among other causes. The arenas will feature these “playmakers” during at least 15 games throughout the NBA and NHL seasons. “This is the first step for Wal-Mart Read full story › Source: The Drum...