Posts made in March, 2017

on Mar 25, 2017

By Haley Velasco If you’re a fan of Chrissy Teigen’s hilarious tweets, you’ll love her in a behind-the-scenes clip from her partnership with Smirnoff. The supermodel and co-host of Spike’s “Lip Sync Battle,” has teased the partnership with the vodka brand with a video of her burping, giggling, eating a burrito and more. On Instagram, where the videos has over 1.6 million views, Teigen wrote, “Guys. It’s official. I’m in a relationship with @SmirnoffUS! I could have gone for a fancy vodka, but I didn’t. I chose one that keeps it real instead. Smirnoff is actually a really great tasting Read full story › Source: The Drum...

on Mar 25, 2017

By Haley Velasco As spectators walked by to see Wall Street’s infamous bull, the “Fearless Girl,” a statue created by McCann New York and its client, State Street Global Advisors, stared at them. That little girl, a symbol of female power and the call for women in leadership, made a statement. Simply put, in 2017, consumers, and the brands that are looking to reach these consumers, have been paying more attention to women and advocating for women’s rights. “As the Women’s Movement has evolved, it’s become clear that the personal is truly political. Millennial and younger women – the target of most advertising Read full story › Source: The Drum...

on Mar 25, 2017

By John McCarthy Supermarket Tesco has made a bold decision following the introduction of the new 12-sided pound coin – it is to unlock its trolleys in around 200 stores until it can fit locks capable of handling the coins. There’s a wider story at play, the pound, which comes into circulation on Tuesday 28 March, is incompatible with a lot of machinery designed for the round pound coin. This could conceivably create widespread problems for the likes of vending machines, parking meters and more automated machines – the Automatic Vending Association (AVA) estimates that around 15% of vending machines to Read full story › Source: The Drum...

on Mar 25, 2017

By John McCarthy High street food chain Pret bit off a little more than it could chew with its latest internship scheme for 16-18 year olds after it fell into the old trap of offering them unpaid positions with the company to gain experience. Earlier in the week the company announced that it will be looking for 500 UK teenagers to bring them aboard for a week of unpaid work experience – called the Big Experience Week. Andrea Wareham, HR director at Pret announced the initiative on the company’s blog: “We will launch a new initiative this summer – Pret’s Big Read full story › Source: The Drum...

on Mar 25, 2017

By Katie Deighton When Bernie Ecclestone finally handed over the keys to the Formula One brand and all its fortunes earlier this year, marketers delighted at the previously unthinkable prospect of a revamped commercial model under Liberty Media’s tenure. And going by the account of McLaren, the changeover’s new regulations appear to be exactly what the sport has been looking for. Rules on sponsorship that were developed and staunchly protected by the old guard were infamously restrictive and “one dimensional”, according to new chief executive Chase Carey. Any deal was near-strangled by matters of rights and old-fashioned in its connotations Read full story › Source: The Drum...