Posts made in March, 2017

on Mar 25, 2017

By John McCarthy 20th Century Fox has ramped up the marketing around its resurrected franchise, Alien, by unveiling a widely praised poster for its next venture, Alien: Covenant. The studio has went all in with the creative with the featured one-sheet that complements dialog from the trailers ‘The path to paradise begins in hell’, it will likely spring up globally in OOH buys to promote the movie. Seeing the return of Alien director Ridley Scott, the studio is keen to remind movie audiences of the franchise’s roots, by featuring the Xenomorph aliens. The path to paradise begins in hell. <a target=_blank Read full story › Source: The Drum...

on Mar 25, 2017

By John McCarthy Amazon is reporting the success of its drone delivery service, having announced the completion of its first public US drop-off. The Prime Air project was showcased during an event at the Mars Conference in California which annually displays ‘Machine learning, home Automation, Robotics and Space exploration’ innovations to invited guests. During the exhibition this week, Amazon had a fully automated flying drone deliver a package filled with sunscreen. It has been a long-time coming with extensive tests taking place under restrictions on private property until now – a substantial period after the company first displayed the technology Read full story › Source: The Drum...

on Mar 25, 2017

By Haley Velasco Scoot over March Madness, the Pedigree “Pup-letes” are here. The dog food and treats brand, along with BBDO NY, created a series of videos around “What does it take to be a Pedigree pup-lete?” Started in 2016 with the puppy bowl, the brand expanded the campaign with three new videos in 2017 that feature basketball, soccer and racing. “We choose a variety of sports that our audience could relate to, attracting Pup-lete viewers from different fandoms and markets across the country. While basketball, soccer and racing fans may be different in a lot of ways, everyone can agree on their Read full story › Source: The Drum...

on Mar 25, 2017

By Haley Velasco Want your Miller Lite delivered straight to your door? You’re that much closer to getting it as MillerCoors has partnered with IPG Media Lab to create Miller Lite On-Demand. To get your beer, you can use Amazon’s Alexa products, including the Amazon Echo, Echo Dot, and Tap in the US. Alexa owners can search for “Miller Time” in the Alexa skills store and use “It’s Miller Time” to place their order. If you’re not Alexa connected, you can order by using a programmable button that leverages Amazon Web Services Internet of Things technology, similar to the Amazon Dash button. Read full story › Source: The Drum...

on Mar 24, 2017

By Chris Thilk At the risk of bursting your bubble, you have to know that Vin Diesel, The Rock, Michelle Rodriguez and the rest of the cast of the Fast and the Furious franchise don’t do all their own driving in those movies. I know, I know. But many of those amazing sequences that are captured in the movies are performed by stunt drivers. One of those stunt drivers finally gets a bit of the spotlight in a new campaign from Castrol Edge, which has partnered with Universal Pictures to help promote the upcoming The Fate of the Furious. The Read full story › Source: The Drum...