By Staff Writer Crowdfunding site Kickstarter has just passed the milestone of raising over $3bn for startups, founders and creators with dreams. What started as a platform to give struggling artists and filmmakers a chance to realise their vision has burgeoned into a multi billion dollar launch pad for an array of early stage businesses and ideas. Many projects start as unproven concepts from the recesses of the makers’ minds, and yet the platform has a remarkable 91% hit rate of delivering funded projects to ‘backers’. Eight years in, Kickstarter has produced 225 projects over $1m each and can claim to Read full story › Source: The Drum...
Read MoreBy Simon Penson So, it’s official – content-led marketing initiatives are claiming more of the overall marketing budget than ever before. That should be great news for someone who has spent his entire career preaching the value of the medium as a central cog in the marketing machine, but I’m afraid – afraid that this surge in investment could soon disappear into a fireball of disappointing delivery and results. Those concerns are not entirely misplaced either. The following infographic highlights many of these key findings: Loading… The overall message from it is clear; there is a widening discrepancy between Read full story › Source: The Drum...
Read MoreBy John McCarthy Food ordering platform Just Eat has sealed a dinner date with The X Factor, a broadcast sponsorship that will generate significant exposure throughout the ITV flagship singing competition’s 14th series. Bringing life to the sponsorship which encompasses off and online branding touching down with all formats of the show, will be the ‘Chef Factor’ campaign, the brand’s hunt for the best singing takeaway chef in the land. Just Eat will scour its 27,600 restaurant partners for the cook with the best vocal chords, giving entrants pride of place in the idents at the start and end of commercial Read full story › Source: The Drum...
Read MoreBy Tony Connelly A further 20 brands have signed up to a brand safety audit conducted by the Joint Industry Committee for Web Standards’ (JICWEBS) as part of ongoing efforts to clean up the digital advertising supply chain. AdMaxim Inc, Clearstream and Index Exchange are among the 20 brands to sign up to the audit as they look to join the 35 companies who have now achieved JICWEBS’ certification for brand safety. The audits are the latest attempts by industry bodies to improve the effectiveness of the digital ecosystem following the Times expose on digital advertising which revealed media buyers were Read full story › Source: The Drum...
Read MoreSocial media personalisation campaign from EchoMany urges tweeters join the doomed Alien: Covenant crew
By John McCarthy Marketing company EchoMany has teamed up with 20th Century Fox again, this time to help publicise the impending release of Alien: Covenant. Using personalised messages on Facebook and Twitter, the company is intent on keeping the movie front-of-mind for fans of the series in the run up to launch day, 12 May (UK) and 19 May (US). The firm previously worked with 20th Century Fox to contribute to the celebrated marketing campaign for Deadpool; this time it helped spread personalised movie trailers on social media for the Ridley Scott-directed space-horror. It has developed its Read full story › Source: The Drum...
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