Posts made in April, 2017

on Apr 27, 2017

By Benedict Pringle Benedict Pringle, founder of politicaladvertising.co.uk, predicts the lines of attack that the political parties will use in their communications and explains why the campaigns will avoid introducing new ideas and will instead focus on reminding the right sort of voters of things that they already think. Jeremy Bullmore once wrote that “people build brands as birds build nests, from scraps and straws we chance upon” in order to make the point that brands are subjective things and the public’s perceptions of them are constructed piecemeal and over time. This is as true of political brands as it as of washing powders. However, Read full story › Source: The Drum...

on Apr 27, 2017

By Jennifer Faull P&G has talked up its intention to hone its products – and their marketing – around the idea of ‘Irresistible Superiority’. But on an earnings call yesterday (27 April) the new approach seemed to throw up more questions than answers. P&G’s notion of ‘Irresistible Superiority’ comes down to setting a new standard of quality for its products and packages coupled with “superior execution” of its advertising and in-store messaging. The hope is that it will overcome difficult market conditions, such as “geopolitical disruptions”, over the coming years. However, despite chief executive John Moeller’s repeated clarifications the approach was too Read full story › Source: The Drum...

on Apr 27, 2017

By Katie Deighton Anthony Newman, director of brand, marketing and communications at Cancer Research UK, has left the charity after a 17-year stint to become global brand director for Sea Life. He begins his new job with the Merlin Entertainments business at the end of May, replacing the outgoing Dominic Warne. He will report to Fiona Eastwood, global marketing director – Midway, at Merlin. Newman will handle brand management for more than 50 Sea Life attractions globally, with a remit to create memorable and fun learning experiences for families. He was a marketing veteran of Cancer Research UK, having worked in Read full story › Source: The Drum...

on Apr 27, 2017

By Tony Connelly New Balance has created a special commemorative kit to mark the 125th anniversary of Liverpool FC. The new home kit was unveiled today (27 April) in a special film revolving around four loyal Liverpool fans who embody what it is to be “Pure Liverpool FC”. In the video, each of the supporters discuss what the club means to them and tell their own unique story before being surprised with a visit from players past and present, including captain Jordan Henderson, who gift them the new 2017/18 jersey ahead of its 19 May release date. “This kit is a testament to the Read full story › Source: The Drum...

on Apr 27, 2017

By John Glenday Industry gossip surrounding a rumoured merger between French communications specialists Havas and Vivendi has hit a new crescendo in the wake of comments from Havas CEO Yannick Bolloré, which did nothing to dispel the rumours. Yannick’s father, Vincent Bolloré, just so happens to be chairman of Vivendi. The company’s chief executive Arnaud de Puyfontaine said only yesterday that a merger ‘makes sense’ when the issue was broached. Stoking the fire of speculation further, Y. Bolloré then responded: “We are a cousin company with a common shareholder. And we are both in the communication industry … Content Read full story › Source: The Drum...