Posts made in April, 2017

on Apr 27, 2017

By Jessica Davis London-based digital advertising agency, NMPi, has opened an office in Sydney, Australia. This makes their third international office launch within the last six months, hot on the heels of its expansion into the Netherlands and Switzerland. “The digital industry in Australia is adapting and moving forward at an astonishing rate,” commented Damien Bennett, director of business strategy. “Extending NMPi into Australia will enable us to provide even greater localised activity for our clients.” The team in Australia will be led by former Google staffer, and now managing director of NMPi Australia, Sam Shennan. Sam has over 10 years Read full story › Source: The Drum...

on Apr 27, 2017

By Ian Burrell There is no doubt that Scotland’s first minister Nicola Sturgeon is an accomplished television performer and yet the feeling persists among many of her supporters that she is the victim of a grand media conspiracy against her. In these strange political times, it’s not necessarily a bad thing for a statesman to be on the wrong side of the so-called ‘mainstream media’. We have seen how politicians in other parts of the world have embraced the idea that they are being hounded by the establishment press because their game-changing policies threaten the status quo and the privileges that upholds. Sturgeon has some Read full story › Source: The Drum...

on Apr 27, 2017

By Benjamin Cher Arcade has expanded its relationship with Suntory Beverage & Food Singapore, handling four consumer beverage brands for the company. The work will include conceptualisation and execution of advertising campaigns through all channels for Ribena, Lucozade, MYTEA and a yet to be launched beverage brand. The campaigns will include TVC, print and digital, running across North and Southeast Asia in 2017. Arcade Singapore will be in charge of the regional work, while Arcade’s Jakarta office will offer consumer insights and creativity in Indonesia, the region’s biggest market. “We believe driving growth through creativity is key to building great client relationships. It feels good when Read full story › Source: The Drum...

on Apr 27, 2017

By John Glenday Pope Francis has elected to reach out to a new audience through the unlikely medium of a TED Talk, an occasion the pontiff used to exhort technology firms to do better. Beaming into this year’s annual TED conference in Vancouver, via a pre-recorded lecture, the Catholic figurehead spoke of the moral responsibilities that technology firms must shoulder in addition to those carried by individuals. His Holiness said: “Each and everyone’s existence is deeply tied to that of others: life is not time merely passing by, life is about interactions. “How wonderful would it be if the growth of scientific Read full story › Source: The Drum...

on Apr 27, 2017

By Taruka Srivastav The number of children in India logging on to ‘inappropriate’ websites has surpassed the number in 13 countries, which includes the likes of US and UK, as reported by McAfee. According the survey conducted, more than half the Indian parents claimed to have discovered that their child visited an inappropriate website. This was highest when compared to 13 other countries, including Australia (26%), Brazil (45%), France (41%), the US (37%) and the UK (23%). However, 50 per cent parents said they had argued with their child on the issue of bringing these gadgets to bed. The report states Read full story › Source: The Drum...