Posts made in April, 2017

on Apr 27, 2017

By Katie Deighton Innovation underpinned Anthony Newman’s 17-year tenure at Cancer Research UK, which comes to an end this month. Now, it’s a life raft for third sector brands as the industry turns the corner to prize engagement above all other things. Kids Company’s closure and the suicide of Olive Cooke punctuated a difficult few years for the charity sector. Now with the government slowly pulling funding from under the floor, it’s clear that something’s got to give in the way charities market their brands. “In the last couple of years there’s been huge shakes in public confidence,” said Newman. “The Read full story › Source: The Drum...

on Apr 27, 2017

By Taruka Srivastav HP Lubricants and Leo Burnett India have partnered to combat highway accidents and make them safer by implementing anti-collision vehicle management system. The idea for the technology came from Leo Burnett India and has been implemented on NH1 in North India, along the Jammu-Srinagar Highway which is deemed as one of the most dangerous highways in the world, according to National Geographic. The coalescing of communications infrastructure and technology aims to create smarter and safer mobility, which is the need of the hour. In 2015, a report released by India’s ministry of road transport indicated that Read full story › Source: The Drum...

on Apr 27, 2017

By Charlotte McEleny Diageo sold a bottle of The Singleton whisky to one in five people who tried a virtual reality experience, created by Untitled Project. According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience. The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the cask” to experience the flavours of The Singleton. Simon Cheape, global marketing manager for The Singleton, told The Drum that once they tried the experience, Read full story › Source: The Drum...

on Apr 27, 2017

By Charlotte McEleny Diageo sold a bottle of The Singleton whiskey to one in five people who tried a virtual reality experience, created by Untitled Project. According to the brand, 85% of consumers found the VR journey, hosted in Singapore at the Marina Bay Sands’ Epicurean Market last year, enhanced their whisky tasting experience. The experience was a two minute VR video, which used storyboarding, script-writing, animation, CGI and rendering, to take viewers to the Glen Ord distillery and “into the cask” to experience the flavours of The Singleton. Simon Cheape, global marketing manager for The Singleton, told The Drum that once they tried the experience, Read full story › Source: The Drum...

on Apr 27, 2017

By Benjamin Cher The Vietnam government has said that Facebook is committed to work with them to prevent content that violates Vietnam laws from appearing in its platform according to a Reuters report. Vietnam has griped about “toxic” anti-government and offensive content on Facebook and YouTube in the past, pressuring local companies to pull ad spend on the platforms until a solution is found. The social media giant’s commitment came after Monika Bickert, head of global policy management, Facebook, met Truong Minh Tuan, Vietnamese minister of information and communication met on Wednesday according to a statement by the Ministry of Information and Communication. “Facebook Read full story › Source: The Drum...