Posts made in April, 2017

on Apr 27, 2017

By Charlotte McEleny Attracting and retaining talent in an era of exponential change is a global challenge, but in a region as fragmented as Asia Pacific, it becomes even more interesting. The opportunities do outweigh the challenges of course, so how can the industry make sure it’s future-ready from a people point of view? Ultimate Asset Asia Pacific’s managing director James Lyon answers The Drum’s weekly Q&A, in which industry leaders, new talent and everyone in between, will cast their opinions on whether the marketing industry has, when talent is concerned, got its own marketing problem. Do you think young people want to work in the Read full story › Source: The Drum...

on Apr 27, 2017

By Haley Velasco A mom crying in the bathtub. A mom praying in a church pew. A mom screaming and losing it in the driver’s seat of her car. A mom crying as a nurse helps her learn to take care of her sick child. All things that moms with sick kids understand. For Mother’s Day, the SickKids Foundation, a children’s health nonprofit raising funds for The Hospital for Sick Children in Toronto, Canada, created the Sick Kids VS: Mom Strong. This 90-second commercial, shows mothers with sick kids — the type of sick that is more than a runny nose or sore throat Read full story › Source: The Drum...

on Apr 27, 2017

By Charlotte McEleny The IAB Singapore has launched ‘Rolling Heavies’, a new video series that puts the most senior digital leaders in APAC, members of the IAB Singapore Board, on a bike to ask them about their career and experiences. The second in the monthly series features Su-Lin Tan, deputy head of the digital division at Singapore Press Holdings (SPH), who talks to Miranda Dimopoulos, CEO of IAB Singapore and ambassador to Southeast Asia about career progression, digital transformation at the publisher and being a geek. On the topic of digital transformation at SPH, she said: “Doing digital is not new to us, Read full story › Source: The Drum...

on Apr 27, 2017

By Taruka Srivastav The LA Lakers value sits at around $3 billion, up 11% year on year, claiming the throne as the most valuable team for the last two decades, despite going through their worst season on court last year. Kobe Bryant‘s last tour helped the Lakers attract a lot of fans and an impressive sponsorship list, including Adidas, Cannon, Chevron, EA Sports among others, which has ensured them good revenue. The Drum spoke to LA Lakers director of new media Nick Kioski about how digital plays a part in keeping the popularity high. LA Lakers is one NBA’s Read full story › Source: The Drum...

on Apr 26, 2017

By Staff Writer TMC Strategic Communication, Crowd, The Fresh Group and jones knowles ritchie were among the winners at The Drum’s Recommended Agency Register (RAR) awards, held last night (26 April) in London. Now in their seventh year, brands including Unilever, Coca-Cola and River Island submitted their views on a cross-section of the industry’s marketing services providers. In the ‘Small Agency’ category (defined as a company with less than 40 staff) included the likes of TMC, Wolfe and S3 Advertising made the shortlist across various categories. However, the Grand Prix went to both TMC Strategic Communication and Crowd. The Fresh Group bagged the Grand Prix Read full story › Source: The Drum...