Posts made in April, 2017

on Apr 26, 2017

By Laurie Fullerton This week at the Marketing Nation Summit, Steve Lucas, chief executive officer at Marketo, Inc., urged the audience of nearly 6,500 marketers to market less, engage more with customers and stay relevant in a competitive landscape. “The time is now for marketers to stop marketing and start engaging customers, prospects, employees, and partners by curating personalized, meaningful experiences that resonate with them. This requires a new way for brands to listen, learn and engage,” said Lucas. “Winning in this digitally-connected world means delivering authentic brand experiences across all channels and touchpoints that create lasting customer relationships.” During his Read full story › Source: The Drum...

on Apr 26, 2017

By Kyle O'Brien In honor of World Penguin Day (April 25), Original Penguin launched the second iteration of its Project #ShareConservation program with a video starring actor and comedian Lamorne Morris (The New Girl). Each time the video is liked or shared on Facebook, Original Penguin will donate $1 to the global conservation organization International Fund for Animal Welfare (IFAW) to help African penguins and other animals worldwide. The Project #ShareConservation video, voiced by Morris, follows the story of a penguin on a quest to meet and woo the penguin of his dreams. The video is delivered with Morris talking Read full story › Source: The Drum...

on Apr 26, 2017

By Lisa Lacy The Alexa family is growing. Amazon has revealed a hands-free camera and style assistant called Echo Look that it says will help consumers look their best. Like Echo and Dot, Echo Look is voice-enabled, allowing consumers to take full-length photos and videos of themselves with their voices. The device includes built-in LED lighting and a depth-sensing camera that also allows users to blur the background to “make your outfits pop, giving you clean, shareable photos”. Echo Look has an accompanying app for iOS and Android that consumers can use to create personal lookbooks and to browse outfits. Read full story › Source: The Drum...

on Apr 26, 2017

By Laurie Fullerton Brand affinity starts young so when Google checked in with Gen Z in a recent report called “It’s Lit” it found that several Pacific Northwest companies — Nike, Amazon, Microsoft, and Starbucks — are “cool” according to the report, but as a whole teens do not think the Wall Street Journal, Yahoo, Sprint, Virgin America, TMZ or McDonalds have the cool factor. What is Cool Loading… For those who grew up thinking jazz was cool, the Google report, which surveyed 1,100 teens, redefines cool as Gen Z sees it as a “representation of their values, Read full story › Source: The Drum...

on Apr 26, 2017

By Bennett D. Bennett (Editor’s note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A’s and their members. See the industry pros we’re featuring here.) There’s always risk involved with taking on any pro-bono client in a charged political and societal atmosphere–but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter. Their first collaborative effort, a utility geared to promoting brick-and-mortar black businesses, launched during the holiday season last year. It was a shrewd move that fostered goodwill and Read full story › Source: The Drum...