Posts made in April, 2017

on Apr 26, 2017

By Lisa Lacy In these uncertain times, media measurement and analytics company ComScore said it will offer free viewability measurement via its ComScore Viewability tool. And, according to a rep, anyone will be able to access this free tool – not just ComScore clients. ComScore said this will allow advertisers to “focus on the metrics that matter” as the initiative promotes trust and transparency in digital advertising and improves cross-media comparability. According to a release, ComScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability rates across display, video and mobile inventory. “Viewability is an increasingly Read full story › Source: The Drum...

on Apr 26, 2017

By Kyle O'Brien Paul Feig is a champion of diversity in the film industry. The director/writer/producer has helmed some of the top female-led movies in the last few years, including Bridesmaids, Spy, The Heat, and the remake of Ghostbusters. Sitting down with Saturday Night Live’s Michael Che, the two talked about diversity and film, but mostly comedy, at one of the Tribeca Talks during the Tribeca Film Festival presented by AT&T. Many may not know that Feig, who rose to fame with the much-loved Freaks and Geeks, started his career as a standup comic. He started at 15 as a Read full story › Source: The Drum...

on Apr 26, 2017

By Staff Writer Nominations for The Drum’s Digital Trading Awards (DTAs) have been announced, with the7stars, Amplifi and Maxus Global amongst the agencies with the most nominations. The DTAs were judged by a panel of experts, including TripAdvisor’s global head of audience and programmatic, Mathilde Verron; Kayee Cheung, VP global head of trading at Spotify; and Danny Aldred, global trading director at the Financial Times. Chairing the panel was David Frew, senior programmes manager at Internet Advertising Bureau (IAB UK) who said: “It was an absolute blast working through all of the submissions and whittling them down to the short list of nominees Read full story › Source: The Drum...

on Apr 26, 2017

By Doug Zanger It’s fair to say that there are two sides to Carhartt — one that is occupied by those who just want to look cool in rugged gear and another that lives daily in what the venerable product is supposed to do, outfit those who work really hard, especially in the elements. The latter is the focus of an epic film created by the brand’s in-house creative department, in collaboration with actor Jason Momoa and his Pride of Gypsies production company, and voted as this week’s US Creative Work of the Week. The work won by the slimmest of margins Read full story › Source: The Drum...

on Apr 26, 2017

By Lisa Lacy Mobile advertising accounted for more than half (51%) of the $72.5bn spent on digital advertising in the US in 2016. That’s according to the latest IAB Internet Advertising Revenue Report, which noted this is the first time this has happened. The report also found total US digital ad spend was up 22% from $59.6bn in 2015. Meanwhile, mobile specifically saw a 77% jump from $20.7bn in 2015, hitting $36.6bn in 2016. What’s more, digital video hit a record $9.1bn in 2016, which the IAB said marks a 53% increase from $5.9bn in 2015. Perhaps not surprisingly, video revenue Read full story › Source: The Drum...