Posts made in April, 2017

on Apr 26, 2017

By Tony Connelly The decline in viewing figures for live sport have been largely blamed on younger audiences’ preference for consuming highlights on social media, however new research has revealed only 2% of millennials prefer to watch their sports as clips on social media. The findings come from a study analysing the viewing habits of young millennials, those aged between 18 and 24, and sheds more clarity on the evolution of live sports consumption and the growing problem of piracy. Traditional sports broadcasters such as Sky Sports have suffered declining viewing figures for hugely expensive properties such as the Premier League, leading to Read full story › Source: The Drum...

on Apr 26, 2017

By Kyle O'Brien San Francisco-based independent agency Cutwater has appointed Ronny Northrop as executive creative director, a first for the agency which had not previously had an ECD. Northrop will partner with chief creative officer Chuck McBride to continue driving growth for the agency and its clients, as well as taking on a significant role in the development of the creative team. Northrop joins Cutwater from Gyro San Francisco, where he served as executive creative director and was the global creative lead of the HP account. Prior to Gyro, he was chief creative officer at Y&R California, Read full story › Source: The Drum...

on Apr 26, 2017

By John McCarthy MEPs are legislating to protect children from illicit content portraying violence, hatred, terrorism and harmful advertising both on TV and across the internet. Culture Committee MEPs advocated more stringent child protections across a fragmented media base throughout member states. A leading suggestion was for video platforms to have in place an “easy-to-use mechanism” allowing users to report questionable content unsuitable for children. The committee also proposed banning advertising and product placement for tobacco, e-cigarettes and alcohol in children’s TV programmes and video-sharing platforms. Rapporteur Sabine Verheyen (EPP, DE) said: “We proposed adapting some of the rules applying to programmes on television to internet services, Read full story › Source: The Drum...

on Apr 26, 2017

By Alexis Ng Some people believe that advertising creativity and science are like oil and water. It’s understandable – after all, if creativity is a scientific process, then one would have to believe that equations instead of people would formulate every song, every work of art, and every photograph. As big data becomes a more significant part of the conversation around advertising, many in the industry have voiced concern that it will come at the sacrifice of amazing creative. But what we’re all learning is that data can unlock the full potential of creative. In the past, data in advertising has been used mostly in Read full story › Source: The Drum...

on Apr 26, 2017

By Kevin Brown There is a superb Star Wars fan theory which claims R2-D2 is essentially a villainous troll, hell-bent on ruining his human master’s life. The evidence is compelling. Throughout the original trilogy, the tin-pot terror knows all about Luke’s past but decides not to tell him. This results in Skywalker getting off with his sister and killing his father, as the souped-up Dusty Bin smirks silently on the sidelines. It is essentially a cautionary tale about our trust in artificial intelligence – and back in our galaxy, are we already allowing machines to use our own lifestyle data to influence us? Perhaps even Read full story › Source: The Drum...