By Michael Feeley The introduction of the new General Data Protection Regulation on 25 May 2018 is currently “a big cause for concern” among UK charities, according to a new white paper from digital consultancy ClearPeople. While previously it was acceptable for charities to send email communications based on implied consent, i.e. including easy opt-out functionality, the new regulations detail that all data subjects for marketing must provide explicit consent to receive communications and that the sender must be able to prove that consent has been given. Katya Linossi, founder and chief executive of Clearpeople, said: “This is being called a Read full story › Source: The Drum...
Read MoreBy Richard J. Hillgrove VI It’s ironic when you witness how traditional western media continues to vengefully vilify otherness generally and Islam in particular, but diversity has never been more fashionable. Ghanaian-born Edward Enninful’s appointment as editor-in-chief of British Vogue was a bold statement that fully embodies today’s diversity zeitgeist. Talent and qualifications apart, Enninful was also the organiser behind February’s powerful viral video where 81 leading fashion figures declared “I am an immigrant” in protest at president Donald Trump’s Muslim travel ban. Clever Condé Nast. Other independent-minded smart brands have stood up to declare their new-found diversity drive since president Trump took to the Read full story › Source: The Drum...
Read MoreBy Minda Smiley Welcome to The Drum’s US Creative Works in partnership with Workfront. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ For project information, credits and more, click on the project to expand to full screen. To submit work for our US Creative Works section, fill out this online form. To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average Read full story › Source: The Drum...
Read More'You have to have a real willingness to listen': Ignition's Nick Burd on what it takes to be a great creative
By Jenny Cleeton The Drum recently caught up with Nick Burd, creative director, digital/social at Ignition, to find out what he thinks it takes to be a great creative. He explained that the most important thing he has learnt over the years is to have a willingness to listen. Burd also said: “[you need to] really think an idea through and make sure that after that initial ‘aha’ moment, you can take it down the road and really make sure it has legs.” Talking about how to continue being creative, Burd speaks of ensuring you are up to date on social. He said: “It Read full story › Source: The Drum...
Read MoreBy Tony Connelly Land Rover has broadened its rugby sponsorship portfolio after forming a new partnership with Glasgow Warriors. The three-year deal was announced today (26 April) at the Warriors’ Scotstoun Stadium and sees Land Rover become the official vehicle partner of the rugby union side. Under the terms of the agreement Land Rover’s branding will feature on the front and back of the Warriors playing shirts, beginning this Friday (28 April) when the Glasgow side travel to Dublin to face Leinster. For its part the car brand has vowed to support the game in Scotland by promoting the Warriors through its Scottish retailers Read full story › Source: The Drum...
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