Posts made in April, 2017

on Apr 26, 2017

By Rebecca Stewart At first glance, you would be forgiven for mistaking Carlsberg‘s glossy new £15m campaign for a whisky ad. Sleek production, check. Sophisticated worldly gentleman, check. Emphasis on provenance, check. Focused on the brand’s Danish heritage, the spot is a departure from the beer giant’s former, more irreverent spots, and stars homegrown talent Mads Mikkelsen. The Casino Royale actor is shown taking viewers on a journey through some of Cophenhagen’s most iconic landmarks like Amalienborg Palace and the Kastrup Sea Baths before ending on the brand’s trademark tagline: ‘Probably the best lager in the world.’ For the beer giant’s marketing controller, Lynsey Read full story › Source: The Drum...

on Apr 26, 2017

By Katie Deighton The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn’t Make This Crap Up. The first script and storyboard Mark wrote for a short TV ad was much more well-liked than the ideas of his superiors, causing tension in the agency. Mark got to make the ad and it made the cut for the D&AD annual. However, there was a small problem… “I look at the credits,” he said. “And there’s my boss’s name as the writer, there’s my other boss’s name as Read full story › Source: The Drum...

on Apr 26, 2017

By Laurie Fullerton Nearly two-thirds (64%) of UK and US marketers agree it’s their role to collect customer data, but not actually analyze it on a daily basis, and a recent report by BlueVenn indicates a vacuum exists between the need for data analysis and the burden of data on the more creative aspects of a marketer’s role. Loading… The report found 57% of UK and US marketers still don’t use data to form accurate views of their customers and that although B2C and B2B marketers are developing some analytic skills, the sheer volume of data Read full story › Source: The Drum...

on Apr 26, 2017

By John McCarthy Data collected by a fitness tracker Fitbit has contributed to a Connecticut murder investigation, drawing suspicion upon the alibi of the lead suspect. Richard Dabate stands accused of killing his wife at their home in 2015. He said that an intruder broke into the building and shot her dead. His account was reportedly brought into doubt when police accessed both his, and his wife Connie’s, movements using the device. He told the police that a masked person broke into their home at 9am 23 December 2015, whereupon he was momentarily disabled when the intruder assaulted his pressure points. Connie was then Read full story › Source: The Drum...

on Apr 26, 2017

By Rebecca Stewart Twitter has surprised analysts in its latest quarterly update, posting better-than-expected figures for both user growth and revenue. However, the platform has also reported its first ever year-on-year decline in revenue growth for the first quarter of its earnings. The social network has revealed that in the initial three months of the year it courted nine million new monthly active users bringing its total count to 328 million. Initial predictions had forecast the number would hit 321 million. Between January and March of this year the company pulled in $548m in revenue, trumping analyst estimates that it would generate $511.9m. Read full story › Source: The Drum...