Posts made in April, 2017

on Apr 26, 2017

By John Glenday Ikea has issued a tongue firmly-in-cheek response to luxury fashion house Balenciaga’s cheeky riff on its iconic blue tote bag, by issuing a step-by-step guide to help consumers differentiate between the two holdalls. Last week Balenciaga raised eyebrows with the launch of an oversized blue bag which bore more than a passing resemblance to the Swedish furniture chain’s own carriers – although one area where this notable similarity didn’t extend was price with an Ikea bag setting you back a mere 40p while its Italian counterpart retails for £1,705. In an effort to help its customers identify an authentic Ikea Read full story › Source: The Drum...

on Apr 26, 2017

By Rebecca Stewart Facebook is looking to make its Pages offering for businesses and publishers more interactive with the addition moving cover images. The social network confirmed it was testing a feature that will allow page owners to use videos they have uploaded as cover images. In a statement on the matter, the social giant said it was “always looking for ways to help businesses create more engaging experiences and drive more rich experiences for their audiences.” “To do this, we’re testing the ability for pages to upload a cover video as the page cover,” it told Adweek. The feature was first spotted Read full story › Source: The Drum...

on Apr 26, 2017

By Stephen Lepitak Facebook executives and guest editors of The Drum, Nicola Mendelsohn, vice president for Europe, the Middle East and Africa, and Mark D’Arcy, chief creative officer of its Creative Shop, are set to answer questions put to them by The Drum readers. Through The Drum’s Facebook page, questions for the pair can be submitted and voted upon to be put to the guest editors on relevant topics which fit with the theme of their issue around makers and innovators. Questions around creative innovation, media trends and marketing are being sought to feed into a feature in the guest-edited July Read full story › Source: The Drum...

on Apr 26, 2017

By Benjamin Cher Viacom International Media Networks Asia has signed a deal with HJ Holdings to introduce MTV’s first subscription-based over-the-top (OTT) linear channel in Asia on 1 June 2017. MTV MIX on Hulu on Japan will offer access to curated international and local music videos, entertainment content such as MTV reality programs on demand, and will be the only music channel on the subscription video on demand service. This move comes after Viacom’s reshuffling to focus on six priority flagship brands. “We are thrilled that we are expanding MTV’s reach to a younger demographic of Japanese music fans through the launch of MTV MIX Read full story › Source: The Drum...

on Apr 26, 2017

By John Glenday Twitter is cranking up its live video commitment in a big way after confirming that it will build toward streaming live content 24 hours a day, seven days a week – although it won’t immediately have the capacity to meet these ambitions. Outlining the scale of the micro-blogging platforms vision for what could be a profitable sideline to BuzzFeed, chief operating officer Anthony Noto revealed the broadcasts would span news, sport and entertainment as part of a new always-on philosophy. Noto appears to be aiming for quantity over quality however, dismissing the prospect of any big budget <a target=_blank Read full story › Source: The Drum...