Posts made in April, 2017

on Apr 26, 2017

By Benjamin Cher Singapore Airlines and Singapore Tourism Board has launched a new campaign to promote Singapore as a stopover destination for Australians. The “Singapore Stopover Holiday” campaign was launched via United Yeah, who created an interactive website to increase awareness of the package and encourage Australians to visit Singapore. The package, which includes airport transfers, accommodation from a selection of hotels, access to over 20 Singapore attractions including the Singapore Zoo and Gardens by the Bay, aims to promote Singapore as a tourism destination. “We are confident it will result in a significant increase in consumer awareness of our Singapore Stopover Holiday program,” Read full story › Source: The Drum...

on Apr 26, 2017

By Benjamin Cher Ogilvy & Mather Asia Pacific, IDC Asia Pacific and DHR International Asia Pacific have launched a new partnership called S_HIFT to tackle digital disruption for brands. The triumvirate will work to clarify and simplify the challenge around digital transformation in areas such as branding, customer experience, technology advisory and talent leadership. “At the end of 2016 we conducted research across the region to better understand how prepared organisations are when it comes to the digital transformation of their business. Over 90% responded describing themselves as ‘somewhere on the journey’, however one of the biggest challenges identified was the ownership of the agenda Read full story › Source: The Drum...

on Apr 26, 2017

By Taruka Srivastav Singapore based sports and lifestyle marketing organization Red Card Global are named as the Strategic partner for Media and Sponsorship for the Philippines Football League (PFl). A press statement from Philippine Football Federation, said: “The commercialization of the PFL and its financial model was completed with the assistance of Red Card Global, an international sports marketing agency based in Singapore. The agency is also the exclusive commercial agent of the PFL for the next six years, tasked with growing the league’s commercial potential both locally and internationally.’ PFF President, Mariano V. Araneta, stated: “The success of the National League is Read full story › Source: The Drum...

on Apr 26, 2017

By Charlotte McEleny Anyone worth their salt in digital marketing has laughed about the Groundhog Day of calling ‘the year of mobile’ for the past decade but few companies can claim they’ve lived it from the start. Having been in existence for 12 years already, Blis is a veritable grandparent in the mobile world. In fact, with Nokia playing on nostalgia to bring back old models, Blis can easily claim “I remember it the first time round”. In fact, Blis president Harry Dewhirst fondly muses on the change of pace between that time to now: “Even when Greg (Isbister) started the business, it Read full story › Source: The Drum...

on Apr 25, 2017

By Rebecca Stewart A national press ad for BMW’s 760Li xDrive model has been banned by the Advertising Standards Authority (ASA) for heroing speed and condoning irresponsible driving. The print campaign, which featured in the Telegraph magazine in January, ran under the strapline ‘Luxury Just Lost its Manners’ and featured further text which read: ‘Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds. For some, the climb to the top is quicker’. One reader challenged whether the automaker had made speed the main message of its ad. The same individual also Read full story › Source: The Drum...