Posts made in April, 2017

on Apr 25, 2017

By Doug Zanger Generally speaking, the narrative around transgender people is not exactly sunny. For every positive and uplifting Caitlyn Jenner story and overturning of ‘bathroom laws‘, there are thousands and thousands of stories that are the polar opposite. They are painful reminders that the transgender community and, by extension, humanity has a long way to go to be more accepting and understanding. Robyn Kanner, co-founder of MyTransHealth (MTH), a healthcare site for the transgender community, sees opportunity, but is rightly frustrated that the media has taken a direction where, to understand her and her work, she is Read full story › Source: The Drum...

on Apr 25, 2017

By Laurie Fullerton Brand loyalty is an ultimate goal for many marketers, but when filial loyalty and brand loyalty are joined, it is time for a celebration. Today, the love for a brand and the love of a couple brought the first-ever Spam wedding to reality when Mark I Love Spam Benson – who last year legally changed his name as a declaration of his love for the brand – wed his fiancée, Anne Mousley, in Austin, Minnesota. The couple, who hail from Liverpool, UK, were married in a Spam-themed wedding complete with Spam cake and Spam-colored bouquets of roses at the Read full story › Source: The Drum...

on Apr 25, 2017

By Taruka Srivastav Sony India signed a two year contract with McCann Worldgroup as its creative agency in India. The agreement will include the agency performing all creative duties, from making its TV ads, to branding and retail. Yuichi Hasegawa, head of marketing communication and retail, Sony India, said: “Our decision to appoint McCann World Group follows an extensive selection process whereby we reviewed presentations from some of the leading agencies in India. The re-pitch journey is a platform for us to assess and examine the latest market scenario. The evaluation criterion, ranging from creative inputs to execution ideas, enabled Read full story › Source: The Drum...

on Apr 25, 2017

By Taruka Srivastav Hays, which is already the recruitment partner for Manchester City’s male team, is now expanding by partnering with Manchester City Women, who won both Women’s Super League and Continental Cup championship last year. This is the second extension of existing partnerships, as four months back Manchester City extended its partnership with Heineken . It is a sign that Manchester City’s strategy for promoting and empowering its women’s team is starting to pay off. An earlier deal, where Manchester City became first Premier League club to land sleeve sponsorship with Nexen Tyre, included both the Read full story › Source: The Drum...

on Apr 25, 2017

By Tony Connelly Coca-Cola has announced that it will cut around 1,200 jobs as it looks to facilitate a more streamlined approach to investments and new product launches. The plans were revealed by the drinks company’s chief executive, James Quincey, in an investor call today (25 April) for Coca-Cola’s quarterly results announcement. Quincey said the job axes would reduce complexity, simplify processes and speed up decision-making, ultimately allowing for a “faster and more agile business”. “We are working through redesigning the organisation to be faster and more agile,” said Quincey. “The necessary changes will be difficult, but it they will enable us to do Read full story › Source: The Drum...