Posts made in April, 2017

on Apr 25, 2017

By Lisa Lacy Microsoft said it is integrating LinkedIn sales tool LinkedIn Sales Navigator with its own ERP and CRM business software, Dynamics 365, to help salespeople deliver better outcomes. The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. In other words, sales teams can improve pipelines by: leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions through the company’s network and sending InMail, messages and customized connection requests; engaging buyers with tailored Read full story › Source: The Drum...

on Apr 25, 2017

By Laurie Fullerton Citi has appointed Jennifer Breithaupt as its new global consumer chief marketing officer, the company announced today (April 25). In her new role, Jennifer will be responsible for Citi’s global marketing campaigns and brand positioning efforts of its card products. Breithaupt, who joined the bank in 1999, previously served as managing director, media, advertising and global entertainment for Citi and has played a key role in building brand loyalty with the 33 million cardmembers in the US. She was instrumental in building Citi’s entertainment program Private Pass, which brought card members closer to their favorite artists Read full story › Source: The Drum...

on Apr 25, 2017

By Kyle O'Brien The Advertising Club of New York’s 2017 International ANDY Awards, the first advertising creative award show of the season, have announced this year’s winners, with McCann Worldgroup sweeping this year’s show. McCann was named Agency Network of the Year with a total of 23 awards, and McCann New York was named Agency of the Year with nine ANDYs and the Best in Show GRANDY Award for “The Field Trip to Mars.” Leo Burnett was the show’s second largest winner with 18 awards, and adam&eveDDB ranked in third place with eight awards. The Bravery Award, which Read full story › Source: The Drum...

on Apr 25, 2017

By Laurie Fullerton Ari Weiss, chief creative officer of DDB North America, part of Omnicom announced this week the appointment of Toygar Bazarkaya as the chief creative officer for We Are Unlimited, McDonald’s creative agency of record. ​Bazarkaya is Weiss’s first creative hire for the DDB Network since he started as chief creative officer of DDB North America in February. Weiss has been overseeing the agency’s creative department and will continue to do so until Bazarkaya begins on May 15, 2017. Bazarkaya will report directly to Weiss, and lead the agency in partnership with chief executive officer Read full story › Source: The Drum...

on Apr 25, 2017

By Tony Connelly Formula One owner Liberty Media has appointed former Sky Sports strategy specialist Yath Gangakumaran with strengthening the brand’s digital performance and increasing fan engagement. In his new role as global head of strategy, Gangakumaran will advise on strategic decisions across all commercial operations within Formula One and will report to Sean Bratches, managing director of commercial operations. Gangakumaran joins from Sky Sports where he has worked in the broadcaster’s strategy team since 2014. While there he helped support the renewal of Sky Sports’ broadcast rights deal for Formula One and assessed the broadcaster’s approach to engaging and monetising Read full story › Source: The Drum...