Posts made in April, 2017

on Apr 25, 2017

By Brian Millar When I last worked in the ad industry, George W. Bush was president, tweets were something you heard in the park and Yahoo was – actually, Yahoo was the same in 2007 as well. I left the business and went off to work in new product development, occasionally sitting in the same meeting rooms as my client’s ad agencies, and generally not paying a lot of attention to their presentations. Sorry. Last year I started to get interested in ad land again, as I read more and more about programmatic advertising. In the NPD game, we’d been using clever algorithms to Read full story › Source: The Drum...

on Apr 25, 2017

By Katie Deighton The Conservatives have released a new video attacking the Labour leader’s views on national security, using the drama of monochrome film clips, a string orchestra and red bold text to emphasise their message that it is ‘too big a risk’ to put Jeremy Corbyn in charge. It is the first piece of collateral the incumbent party has unveiled since Theresa May announced a snap general election on 8 June. The video begins by stating ‘Whoever wins this general election will need to keep our country safe’, before cutting to clips of Corbyn expressing his aversion Read full story › Source: The Drum...

on Apr 25, 2017

By Kyle O'Brien The second annual Tribeca X Award went to a moving short film about a deaf dancer as Chris Fonseca: Keep it Moving, directed by Zachary Heinzerling, took the top spot in New York Monday (April 24) night. The Tribeca X Award highlights excellence in creative, original and authentic storytelling that is sponsored or underwritten by a brand. The short film took the top honor for its human connection, watching Fonseca and a troupe of deaf dancers feeling the beat and being moved to move. It’s a film everyone can understand and connect with, and the branding is subtle Read full story › Source: The Drum...

on Apr 25, 2017

By John McCarthy Google is acting on fake news on its Search platform by releasing tools that enable web users to flag up questionable content and reshuffling sites known to share such items down the search rankings. Fake news is, as Google defines it, “blatantly misleading, low quality, offensive or downright false information”. To handle this it has rolled out tools allowing user feedback to flag questionable content that, in the long term, can help refine results and identify bad players in the media space. Enacting this feedback is an alteration to its SEO practices designed to “surface more authoritative pages and demote Read full story › Source: The Drum...

on Apr 25, 2017

By Tony Connelly Manchester City have renewed their partnership with Chinese technology, content and services company BNN as the club looks to increase commercial opportunities in Asia with training clinics for fans and a presence on the country’s leading news outlet. The agreement will see BNN work with City to developed coaching programmes, provide special VIP experiences for Chinese football fans and run exclusive content and competitions through the Xinhua News mobile app- the country’s biggest news outlet. BNN’s Chinese operating partner, NewNet, will work with the club to manage a new programme intended to support grassroots football in China with four football Read full story › Source: The Drum...