Posts made in April, 2017

on Apr 25, 2017

By Kyle O'Brien Full-service independent creative agency David&Goliath (D&G) has announced the appointment of four new creative department senior hires. Fernando Reis, Marcelo Padoca, Raul Garcia, and Wilson Mateos join the agency as creative directors, based in Los Angeles. In each of their respective roles, they will be responsible for raising the level and quality of creative work across D&G’s client roster. All four will report to founder and chairman David Angelo and chief creative officer Bobby Pearce. “In addition to bringing a long history of creating work that has garnered the industry’s most coveted awards over the years, they also Read full story › Source: The Drum...

on Apr 25, 2017

By John McCarthy Audio streaming company Spotify could be eyeing a foray into wearables or hardware as hinted by a recent job posting. The Spotify official careers page saw an ad for a “passionate and seasoned senior product manager,” earlier in the week. It’s now either been filled or removed from the site, as the company has made no prior announcements underlining an interest in hardware. The listing continued that applicants would have to “deliver hardware directly from Spotify to existing and new customers; a category defining product akin to Pebble Watch, Amazon Echo, and Snap Spectacles.” The Read full story › Source: The Drum...

on Apr 25, 2017

By Kyle O'Brien When a 30-second ad for United Airlines’ Polaris Business Class ran before the first film last Wednesday at the opening gala at the Tribeca Film Festival, it was met with laughter by the crowd at Radio City Music Hall. Most, undoubtedly, were surprised that United would show an ad about how well the airline treats its passengers so soon after an April 9 incident that showed Chicago aviation police yanking passenger David Dao off an overbooked flight. The Tribeca Film Festival has pulled the ad from screenings after viewers continually derided the commercial, according Read full story › Source: The Drum...

on Apr 25, 2017

By Kyle O'Brien The International Academy of Digital Arts & Sciences (IADAS) today announced the winners of the 21st Annual Webby Awards, with BBDO New York taking home the top honor of “Webby Agency of the Year.” The agency earned more Webby Awards and nominations across all categories than any other agency this year, with six Webby Award and Webby People’s Voice Awards, including for Sandy Hook Promise – Evan, GE – Unimpossible Films, and Bacardi – Incognito Tickets. Droga5 (five Webby Awards and four nominations), McCann New York (five Webby Awards and four nominations), R/GA (three Webby Read full story › Source: The Drum...

on Apr 25, 2017

By Minda Smiley Creativity in advertising has become more important than ever as brands try to stand out and make an impact in what has become an increasingly loud and cluttered world. Client demand for content mixed with the myriad of technologies that have changed how consumers interact with brands has led to a new era of creativity, which is why The Drum is kicking off its inaugural 50 under 30 in the US by celebrating women who work in creative roles. For the past three years, The Drum has been honoring women in the UK and around the world through its <a target=_blank Read full story › Source: The Drum...