By Benjamin Cher Netflix has announced a licensing deal with Beijing-based video service, iQiyi, potentially finding its way into the China market according to a report by The Hollywood Reporter. This follows its entry into Indonesia via a telco as well as fund raising to pay for new content. The streaming giant revealed it has reached a content agreement with the Chinese video service, a spin-off of Baidu, at an industry conference in Bali. “China is an important market for obvious reasons; it’s also a challenging market for obvious reasons,” said Robert Roy, Netflix’s vice president of content acquisition. “Right now what Read full story › Source: The Drum...
Read MoreBy Phil Adams Great ads used to be a minor miracle. But at least minor miracles used to happen. They happened regularly enough for ordinary people to remark that the ads were often better than the programmes around them. So what went wrong? Did advertising’s miracle workers get lured away by more worthy pursuits, changing the world with hacks and apps? Or is it that miracles are harder to work these days? Miracle inflation? Great ads in 2017 are not minor but major miracles, in real terms. A talent exodus might be a factor, but the increased degree of difficulty definitely is. I’m not sure if we’re getting Read full story › Source: The Drum...
Read MoreBy John Glenday Netflix is betting big on original content as the surest route to enticing new subscribers to the service by announcing it wishes to borrow a hefty $1bn to fund the production of a new wave of exclusive movies and TV shows. The cash will be raised through a debt offering as the business is unable to fund such an aggressive push from its current 94 million strong subscriber base, gambling that the new content will be such a hit that it will be able to pay off these debts and more going forward. New shows in the works include a Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton Lloyds remains at the top of the chart with its ‘By Your Side’ ad backed by Hannah Grace’s Praise You with Deezer still in second. The only newcomer this week is Misguided with its ‘Spring Calling…’ ad. The one minute short, backed by Yeah Boy’s Stay, shows the new 90s inspired range from the retailer, edited on an old 90s video camera to exaggerate the vintage feel. Elsewhere, Simpy Be has dropped from the top ten while Boohoo’s spring campaign lands back in the chart after missing out last week. Shazam Chart Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton Lloyds remains at the top of the chart with its ‘By Your Side’ ad backed by Hannah Grace’s Praise You with Deezer still in second. The only newcomer this week is Misguided with its ‘Spring Calling…’ ad. The one minute short, backed by Yeah Boy’s Stay, shows the new 90s inspired range from the retailer, edited on an old 90s video camera to exaggerate the vintage feel. Elsewhere, Simpy Be has dropped from the top ten while Boohoo’s spring campaign lands back in the chart after missing out last week. Shazam Chart Read full story › Source: The Drum...
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