Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Posts made in April, 2017

Huffington Post abbreviates to HuffPost in rebranding exercise

on Apr 25, 2017

By John Glenday The Huffington Post has plumped for brevity in a major rebranding of the online news portal, renaming itself as HuffPost together and unveiling a new logo. This is the first ever site redesign to be undertaken by the platform since its launch 12 years ago and will affect all of its global channels and social media outlets, all of which debuted simultaneously this morning. Jared Grusd, chief executive of HuffPost, said: “Today, we make a decided leap into our future. The rebrand and relaunch of our products symbolise our commitment to continually evolve to help our audiences connect with a Read full story › Source: The Drum...

Read More

Facebook doesn't want to be 'arbiter of the truth' says COO Sheryl Sandberg

on Apr 25, 2017

By Rebecca Stewart Facebook’s chief operating officer, Sheryl Sandberg, has said it would be “inappropriate” for the platform to play publisher when it comes to fake news. Speaking to BBC Newsnight on Monday evening (24 April) the executive said that Facebook takes its responsibilities around the subject “very seriously” but does not believe itself to be an “arbiter of the truth”. “We think everyone needs to do their part. Newsrooms have to do their part, media companies, classrooms and technology companies,” she told interviewer Emily Maitlis. “We’re focused on decreasing the financial incentives for false news because a lot of times it Read full story › Source: The Drum...

Read More

Rejection of big money football sees non-league Dulwich Hamlet FC partner with start-up Picfair

on Apr 25, 2017

By Tony Connelly The Premier League’s evolution into a global commercial powerhouse has left many football fans feeling disillusioned with the exuberant amounts of money thrown around in today’s game and, in turn, created a yearning for a more virtuous and honest portrayal of the sport. For many, solace has been found in their local non-league clubs which are able to offer a greater sense of community and resonance with their own values than a Premier League giant cares to entertain. Nowhere is this more true than in South-East London where Dulwich Hamlet FC have grown exponentially in recent years. The club have garnered Read full story › Source: The Drum...

Read More

STV CEO Rob Woodward to stand down within a year

on Apr 25, 2017

By John Glenday STV has begun a search for a new chief executive officer after announcing its incumbent, Rob Woodward, is to stand down within the next 12 months. The departure was one of a number of changes at the top of the broadcaster to be announced in its first quarter trading update, which also carried confirmation that senior independent director David Shearer will retire and be replaced by Simon Miller with immediate effect. Woodward remarked: “As I confirm my decision to pursue fresh challenges after leading the company for the past ten years, I am passionate about STV and its prospects to Read full story › Source: The Drum...

Read More

Wikipedia founder Jimmy Wales leads fake news fightback with Wikitribune

on Apr 25, 2017

By John Glenday Wikipedia founder Jimmy Wales has assumed a lead role in the battle against ‘fake news‘ by launching a new crowdfunded online publication which will pair paid journalists with volunteer contributors. Wikitribune has been established with the express purpose of covering a diverse spread of general issues from politics to science and technology with each piece stringently fact checked by an army of proof readers who will also beef up reports with supplementary information. Launching the initiative Wales said: “This will be the first time that professional journalists and citizen journalists will work side-by-side as Read full story › Source: The Drum...

Read More