Posts made in April, 2017

on Apr 25, 2017

By Jennifer Faull Despite the pressures of Brexit, advertising spend in the UK rose 3.7% to reach £21.4bn in 2016. However, investment in TV has suffered and it’s predicted that it will continue to fall in 2017. According to the Advertising Association/WARC Expenditure Report, growth in UK ad spend held steady in Q3 after the June referendum, before reaching £5.8bn in Q4 2016, a rise of 3.9% year-on-year and the highest grossing quarter on record. In real terms, after accounting for inflation, UK ad spend topped its pre-recession peak for the first time during both the final quarter and for 2016 as a whole. Forecasts Read full story › Source: The Drum...

on Apr 25, 2017

By Taruka Srivastav After the launch of Chinese Tecno smartphones, iVoomi entered the Indian market last month and now says it aims to capture a 3-4% market share by mid-2018. iVOOMi has already launched two smartphones in India, the iVOOMi iV505 and iVooMi iV SMART 4G. As told to Economic Times, Ashwin Bhandari, CEO, iVOOMi India, said: “We see the Indian market growing at the fastest pace, compared to any other market. Demonetization, policy changes that have happened in last 2 years and GST (goods and services tax), which is going to come to effect from July, are some of the Read full story › Source: The Drum...

on Apr 25, 2017

By Seb Joseph Bereft of inclusivity, any forward-thinking diversity drive is likely to fall flat. It’s not enough to hire people from diverse cultures if a business can’t embrace and galvanise those views. Like any brand looking to change people’s attitudes, Aviva turned to its top marketer to figure out how to move beyond tolerance to inclusion. It’s a “huge marketing job”, says Jan Gooding, the global brand director turned chief inclusion officer at the FTSE 100 company. Just as she would for a carefully pruned marketing strategy, Gooding must now prove the business case for why the Read full story › Source: The Drum...

on Apr 25, 2017

By Benjamin Cher LinkedIn has hit the 500m member mark across 200 countries, and Singapore has punched above its weight by being the third most connected country on the network. This comes at a time when a survey has shown interest in the platform waning in the future. Asia Pacific is one of the professional social network’s fastest growing markets, with member numbers growing almost six times to 118 million since launching the APAC headquarters in Singapore six years ago. Singapore is third on the list of most connected countries on LinkedIn, coming behind United Arab Emirates and the Netherlands. Professionals in Singapore have an Read full story › Source: The Drum...

on Apr 25, 2017

By Taruka Srivastav It’s the return and revival of one of India’s favourite phone – Nokia 3310, now upgraded and updated. A report by Economic Times said that HMD Global is planning to launch the Nokia 3310 in India, along with other Android-powered Nokia phones, by the end of June. Ajey Mehta, vice president of HMD Mobile India, said: “We will expand the portfolio and have a presence across price segments. However, we will not be the cheapest smartphone brand in the market. While pricing will be benchmarked against competition, but it will be as per the value and experience we Read full story › Source: The Drum...