By Laurie Fullerton The creative B2B agency Gyro announced today the appointment Adryanna Sutherland as chief operating officer (COO) of Gyro in the United States. The newly created COO role will include the ongoing evolution in B2B marketing of creative, media, data and technology, and Sutherland is tasked with its integration. “It is rare, if not nearly impossible, to find a true leader. Fortunately for us, Gyro has this person in Adryanna Sutherland,” said Christoph Becker, Gyro global chief executive and chief creative officer. “She will propel the US to the next level.” During the past eight years, Sutherland led Gyro Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Mark Wahlberg is helping get the word out there about the new Unlimited Plus streaming plan from AT&T in a new campaign created by BBDO. The campaign, called ‘Terms and Conditions’, features several spots that have Wahlberg playing up “entertainment on your terms”. The feature 90-second spot of the same name shows Wahlberg wandering through movie sets while cars careen in the background, characters walk with him, live shows happen around him, and characters from major shows interact with him. “We, the entertainment-loving people of America, have upgraded our terms and conditions,” he said. It goes on Read full story › Source: The Drum...
Read MoreBy Bennett D. Bennett (Editor’s note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A’s and their members. See the industry pros we’re featuring here.) There is no casual way to talk about outgoing Phelps CCO Howie Cohen’s legacy in the advertising industry. We can start with the most recent news, that the two-time Clio hall-of-famer stepped down from his post as chief creative a few days ago, handing over the reins to Tony Stern. Or we can start with his most iconic, and admittedly proudest, career moment: creating one of the most enduring Read full story › Source: The Drum...
Read MoreBy Stephen Firth Why would a consumer engage with a bank, insurer or energy brand in social media? It’s an interesting question and one we’ve been asked on a few occasions. Rather than thumbing through updates from your family and friends, considered connections and the odd well loved brand, what can these brands do to stop you in your tracks and grab some of your highly valuable attention? After all they’re low interest, utility brands offering fundamentally the same as one another. Most consumer decisions about them are made on price and the deal that you can get, and that’s why the aggregators exist Read full story › Source: The Drum...
Read MoreBy Nick Davies As Donald Trump heads towards his 100th day of tenure, pundits are analysing his decisions and policies so far. A president’s first 100 days are highly indicative of the political agenda for years to come. Trump will have a further 1,361 days in office. Yet, by contrast, the average marketing leader spends only 448 days in the hot seat after their first century. Last year The Marketing Society reported that the average tenure of a chief marketing officer in the UK is now just 18 months. In some cases, this is down to choice and personal ambitions. For others, it’s Read full story › Source: The Drum...
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