Posts made in April, 2017

on Apr 24, 2017

By Rebecca Stewart Snapchat is further opening up its API to allow its partners to buy and manage sponsored Geofilters – its location-enabled overlays. The move means advertising partners in the UK, the US, Australia and Canada will be able to purchase and report on paid-for Geofilters, whereas previously they could only sell vertical Snap Ad units to brands. Sponsored Geofilters, meanwhile, were formerly limited to being purchased directly, and individually, through Snap’s dedicated self-service platform which is still open for use. Snapchat works with a host of third-party providers including Amobee, TubeMogul and VaynerMedia, and as well as Read full story › Source: The Drum...

on Apr 24, 2017

By Rebecca Stewart ​Mondelez has confirmed that its chief marketing officer Dana Anderson is to depart amid a string of executive changes. The parent company of Oreo and Cadbury announced that Anderson is leaving to pursue “a new career opportunity,” hinting that the departure opens up a chance to evolve the chief marketing officer role. “Our search for a successor will focus on finding a digital-first, disruptive and innovative leader who can build on Dana’s legacy and mobilise breakthrough marketing in a rapidly changing global consumer landscape,” the company said in a statement. As part of the shakedown, Mondelez has appointed PepsiCo’s Stefania Gvillo Read full story › Source: The Drum...

on Apr 24, 2017

By Jessica Davis London based PR agency TVC Group turned around two headline-grabbing live streams last week, bringing all the action from momentous events for Jaguar, Land Rover and Cartier to a huge worldwide audience. As the new Range Rover Velar made its US debut, Ellie Goulding staged an exclusive online performance of ‘Love Me Like You Do’, streamed live on her Facebook page. Bringing a touch of British glamour to the Velar’s US launch party in Manhattan, Ellie sang to a global online audience and was one of the first people to drive the new Velar. The Read full story › Source: The Drum...

on Apr 24, 2017

By Kyle O'Brien How we approach dialogue has particular importance in the storytelling process, especially in the films of director and screenwriter Barry Levinson. Levinson sat down with actor and comedian Gilbert Gottfried in New York as part of the Tribeca Film Festival presented by AT&T. “The common, normal pieces of dialogue are the most important,” said Levinson during a live episode of Gilbert Gottfried’s Amazing Colossal Podcast with co-host Frank Santopadre. What Levinson meant by that is that how we talk in normal, everyday conversation is key to how characters interact, and ultimately reveal their motivations. “We’re always talking Read full story › Source: The Drum...

on Apr 24, 2017

By John McCarthy National Geographic has given Facebook Messenger users the chance to chat with one of the species’ most celebrated minds to raise awareness of the launch of its new original series Genius that dissects the psyche of the physicist Albert Einstein. Coinciding with the March for Science during the weekend, the bot attempts to educate users about physics – and the release of its show which premieres 25 April on the National Geographic channel. It will spout, first and foremost, the release date, followed by a slew of conversational facts and jokes as seen below. <div Read full story › Source: The Drum...