By Ali Hanan What’s it like to be a ‘token’ minority at the table? For Daniele Fiandaca, co-founder of Creative Social, the revelation was enough to prompt him to become the co-founder of The Token Man, to help men understand the experience. Here’s what happened on that night. Invited to a dinner by the legendary Laura Jordan-Bambach, creative partner of Mr President, ex-D&AD president and co-founder of SheSays, Daniele sat down to dine with 12 female creative directors. Over the course of the dinner, what he discovered shocked him. He suddenly felt he had little affinity with the conversations around him. As the Read full story › Source: The Drum...
Read MoreBy John Glenday Driverless cars are being trained to navigate real world environments by setting the software loose on the streets of Los Santos, the fictional city setting of Grand Theft Auto V. Whilst it is better known for its car jackings, crashes and police chases the computer environment is considered ideal by the likes of Ford and Google to train up their own offerings while they are still limited from running real world road trials. The computer environment sprawls over a landscape that is close to a fifth the size of the actual metro area of Read full story › Source: The Drum...
Read MoreCreative Work of the Week: Karolin Trump builds a wall - and expects her neighbours to pay - in topical Swedish hardware store campaign
By Gillian West Swedish hardware store K-rauta’s latest social media stunt sends up President Trump and his controversial plans to build a wall between the US and Mexico – that Mexico is going to pay for. Featuring Karolin Trump, who’s building her own wall in a suburb of Stockholm, instead of The Donald, the TBWA Stockholm-led ad has been crowned European Creative Work of the Week. Released as part of K-rauta’s ‘always on’ strategy, the creative spearheads the store’s big spring campaign for bricks, tools and services concerning the garden. Speaking of the push, Louise Sallander PR strategist at TBWA Stockholm, commented: “No construction project is Read full story › Source: The Drum...
Read MoreBy Alexis Ng For decades, advertising was almost an entirely interruptive, outbound process. Companies placed promotional messages on billboards that consumers encountered while driving. Products were advertised in commercials that interrupted television programming. People flipped through pages of ads while they were trying to read a magazine. With the rise of the internet and society’s growing on-demand media preference, the advertising landscape has shifted dramatically. Today, technology allows companies to advertise in smarter and more precise ways than ever before. This results in the slow death of traditional advertising and the rise of a new kind of marketing that is data-driven and consumer-focused. The death Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Luxury shoe maker Jimmy Choo has put itself up for sale following a 2016 sales rebound. The firm announced it was exploring a sale on Monday (24 April) adding that it was also open to other options as part of a review to maximise value for its shareholders. The British brand, which specialises in footwear and accessories, went public in October 2014. It has faced a few challenging years in the luxury retail market, however in March announced record revenues and profits thanks to a boost from the strong sales across Asia coupled with the Brexit-hit pound. In 2016, Read full story › Source: The Drum...
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