Posts made in April, 2017

on Apr 24, 2017

By Danielle Long China’s bike wars are set to go international as the country’s leading bike sharing apps prepare to launch into new markets. China’s biggest bike-sharing startups Ofo and its rival Mobike have revealed plans to expand their booming cycle empires into overseas markets this year. Speaking to Bloomberg Television, Ofo co-founder Zhang Siding said the company plans to launch in 20 different countries in 2017. It will also launch in 200 cities across China. Siding said the company would leverage its strategic partnership with Ant Financial, the financial services arm of Alibaba Group, to facilitate the company’s overseas expansion. It follows Read full story › Source: The Drum...

on Apr 24, 2017

By John Glenday Woolworths could make a surprise return to British high streets after a former boss revealed his intent to resurrect the famous retailer after a near decade long absence. Tony Page served as managing director at the business before it collapsed a decade ago amidst debts of close to £400m, undeterred, however, Page believes the brand could still have a future with the right backing. Page states he has approached Shop Direct to purchase the venerable brand name back with a view to re-establishing a physical presence. The brand name was sold in the immediate aftermath of Woolworths collapse. Read full story › Source: The Drum...

on Apr 24, 2017

By John Glenday YouTube has issued a belated fix to its Restricted Mode following criticism in March that a system designed to filter out ‘mature content’ was inadvertently blocking Lesbian, Gay, Bisexual, Trans and Queer content in the process. Having initially tried to play down such side effects YouTube subsequently apologized and has now followed through on these warm words with action. In a blog post Johanna Wright, YouTube’s vice president of product management said: “After a thorough investigation, we started making several improvements to Restricted Mode. On the engineering side, we fixed an issue that was incorrectly filtering videos for this feature, Read full story › Source: The Drum...

on Apr 24, 2017

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 1 May. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...

on Apr 24, 2017

By Manita Dosanjh A large portion of your customer journey is happening outside of your brand’s owned channels – much larger than you probably realize. Only 15% of US adults say that they trust social networking profiles from companies or brands – so if you want to understand your target audience better, analyzing data from historical brand interactions simply isn’t enough. It’s crucial to understand how your audience niche is moving and behaving in their natural habitat, out there in the public sphere. Social media listening, put simply, is a way to gather trends in the content being created by your customers (both present Read full story › Source: The Drum...