Posts made in April, 2017

on Apr 21, 2017

By Rebecca Stewart YouTube is poised to lay on workshops aimed at 13 to 18-year-olds to help them identify fake news. The move is part of the brand’s wider Internet Citizens initiative, and will also look to raise awareness of issues like free speech, online abuse and comment moderation. The classes will be hosted in cities across the UK as part of YouTube’s Creators for Change programme, and will teach young people skills about participating in online discussion safely and responsibly. Each session will be hosted by professional mentor Efe Ezekiel and Alain ‘Fushion’ Clapham – a self-professed ‘creative mischief maker’ and Read full story › Source: The Drum...

on Apr 21, 2017

By Laurie Fullerton Shooting from altitude was once limited to professionals with helicopters but since 2010, drones have soared where helicopters cannot go, changing the scope, range and availability of stunning aerial photographs. Drone photography and video is also emerging as a medium in its own right with, as an example, YouTubers like BlackSheep gaining huge subscribers by posting daredevil videos captured by their drones from interesting and unique places around the world. The availability of images for branding and showcasing a product or idea through the use of innovative content like drone videos and photography offers unique opportunities for creatives. Dronestegram, which as Read full story › Source: The Drum...

on Apr 21, 2017

By Doug Zanger If you think that, tucked away in Alaska, there isn’t much in the way of creativity or outstanding work, Karen King, president and CEO of Spawn Ideas will certainly prove you wrong many times over. The full-service, independent shop, with offices in Denver and Seattle, embraces its Alaska — and it is an enticing environment steeped in the abundance of the state, especially the outdoors. In fact, the agency has been named one of Outside magazine’s best places to work for five years running. But what happens at the agency indoors (and, in fairness, outdoors as well) is testament Read full story › Source: The Drum...

on Apr 21, 2017

By Richard Lewis Getting your video to go viral is a hefty task. The most popular YouTube videos are filled with reality, humour, and most importantly, a clear connection with its audience. They follow people’s lives, disrupt the atmosphere with reality or mock our human nature; psy soars through streams with an air of nonchalance, his dominance unchallenged with 2.6bn views to date for Gangnam Style and Star Wars kid majestically dances through shares on social media. Getting a tutorial or work based video to become popular sounds impossible, but there are a few simple tricks to assess how well your video ranks by Read full story › Source: The Drum...

on Apr 21, 2017

By Jennifer Faull Interpublic Group (IPG) boss Michael Roth has seemingly back-peddled on how much of a threat he perceives management consultancies to be, saying in a few years the holding company could “partner” with one. Last month, at the 4A’s Transformation Conference, Roth suggested that the likes of Accenture – which has acquired a raft of digital, creative and analytics agencies in recent years – are trying to get into advertising “because their own business isn’t doing particularly well.” On a conference call with analysts today (21 April) to discuss its first quarter results, around half of the questions posed referenced Read full story › Source: The Drum...