Posts made in April, 2017

on Apr 21, 2017

By Tony Connelly Premier League side AFC Bournemouth has appointed data-driven sports agency Two Circles to develop a new digital platform that will enhance fan engagement and increase the club’s commercial performance. The data-driven sports agency has been tasked with expanding Bournemouth’s commercial opportunities through the new digital platform as the club looks to increase their scale to capitalise on being in the top flight. Rob Mitchell, commercial director at AFC Bournemouth, said: “When you arrive in the Premier League every aspect of the club has to up its game. With the help of Two Circles we are already taking the next Read full story › Source: The Drum...

on Apr 21, 2017

By James Hammersley Like many other sectors, jewellers have had to come to terms with an increase in the number of consumers choosing to find that perfect gift for a special someone through the online channel. This is a sector where national chains are fighting TV retailers like QVC as well as new online only entrants and giants like Argos and where digital has allowed smaller high street specialists to continue to compete. So have any of the national chains has taken steps to ensure that they are the owner of a diamond ecommerce execution? In this week’s infographic, The Drum’s Mystery Shopper compares the performance Read full story › Source: The Drum...

on Apr 21, 2017

By Staff Writer Johnston Press chief executive Ashley Highfield will chair this year’s Online Media Awards, which will see publishers and broadcasters such as BuzzFeed News and ITV compete to be rewarded for their endeavors over the last 12 months. The awards, now in its seventh year, include nominations from all corners of the media industry, with editors all the way through to photographers hailed for their achievements during a momentous 2016. Among those up for awards will be those nominated for Outstanding Digital Team of the Year, which will be contested by some of the country’s best journalists at titles including Read full story › Source: The Drum...

on Apr 21, 2017

By Harvey Cossell When day one of Facebook’s much-hyped F8 conference came to a close, we were left a little shellshocked. Traditionally these conferences will drip-feed bits of information, most of which is only relevant to developers, and save a few big announcements until the end. This time around, the news just kept flowing. Facebook announced ambitious moves on Facebook Messenger 2.0 and chatbots (or Messenger bots, as they would prefer you to call them). It is creating a virtual reality social platform, taking on Snapchat with AR filters, taking on Slack with Facebook Workplaces, and taking on hearing impairment using haptic feedback. Read full story › Source: The Drum...

on Apr 21, 2017

By Zack Sugarman eSports is on the brink of becoming a billion-dollar industry. It’s growing exponentially fast, and in the US its audience figures rival those of more traditional sports like baseball and hockey. While in Asia, it was recently announced that eSports would become a medal event at the 2022 Asian Games in Hangzhou, China. Despite eSports’ swift audience growth, when it comes to brand sponsorships, the industry is lagging behind and investment is largely driven by partnerships with other sports properties and leagues. While this isn’t necessarily a bad thing, in order for the market to really mature, it needs Read full story › Source: The Drum...