Posts made in April, 2017

on Apr 21, 2017

By Kyle O'Brien A recent merger of digital marketing agency Modus Operandi with creative branding and motion graphics company Eyeball has resulted in its first major project as the merged agency, Mod Op: a ‘Culture Wall’ for the Microsoft flagship store in New York City. Microsoft tasked Mod Op with helping the company utilize its street-facing wall at the NYC flagship store to create an artistic reflection of what technology can bring to the community in an artistic sense. They are collaborating with local artists to bring architecture to life in a digital and dynamic format. Digital artist Tabor Robak Read full story › Source: The Drum...

on Apr 21, 2017

By Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… YOPA Estate agency YOPA has appointed industry vet and former Paddy Power marketing boss, Gav Thompson, as its new chief marketing officer. Thompson will leave his position as interim chief of marketing at drinks giant C&C Group to join YOPA where he will help the brand continue to grow its share of the real estate market. TBWA/Dublin Andrew Murray is joining TBWA/Dublin as director of social media and content Read full story › Source: The Drum...

on Apr 21, 2017

By Rebecca Stewart The Advertising Standards Authority (ASA) banned or requested alterations to almost 5,000 ads last year, marking a record number for the watchdog. The figure also sees a 5% increase on action taken in 2015, with the regulator saying that over the past five years a large portion of the complaints it received were in relation to ‘advertiser-owned’ ads – ie content featured on companies’ own websites, YouTube channels and social media platforms. Last year, the body banned spots from a number of household names like Kellogg’s, Channel 4 and Heinz. Audi and Gucci Read full story › Source: The Drum...

on Apr 21, 2017

By Tony Connelly If England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be matched by a brand that looks and sounds more like the ones it partners with. It’s the reason why the Football Association’s (FA) tasked creative agency VCCP with helping it articulate the brand to fans. Several issues which were out with its control, such as the Allardyce affair, have cultivated an atmosphere of visceral disgust amongst football fans who have watched as the game they love has become manipulated by money and weighed down by Read full story › Source: The Drum...

on Apr 21, 2017

By Jessica Davis Brothers Cider, a family owned Somerset brand best known for its presence at music festivals in England since 1995, has selected London-based agency start-up Satellite75 to deliver their content strategy and support the execution of a summer of social content. The project will focus on the upcoming 2017 Festival Season, during which Brothers Cider will be present at Sound City, Detonate, El Dorado, Glastonbury Fringe and many more iconic UK events. Geraldine Doyle, sales and marketing manager at Brothers, said of the appointment: “Our new partnership with Satellite75 has already moved our content marketing thinking forward in leaps and bounds. Read full story › Source: The Drum...