Posts made in April, 2017

on Apr 21, 2017

By Taruka Srivastav India’s version of Uber, Ola, is all set to raise another $100 million funding after successfully raising $250 million from its largest shareholder, Japan’s SoftBank Group Corp. In a regulatory filing made to the Corporate Affairs Ministry under the Comapnies Act, the company said: “The board of directors of the company at their meeting held on 16 March 2017 proposed the infusion of additional funds up to $100 million, which is approximately Rs 670,00,07,046 by issuing 4,95,526 Series 1 preference shares of face value of Rs 10, at a price per subscription share equivalent to Read full story › Source: The Drum...

on Apr 21, 2017

By Taruka Srivastav In an interesting turn of events, Japan’s richest man Masayoshi Son’s company Softbank is in talks to capture around a 20% stake (estimated around $1 to $1.5 billion) in both Flipkart and Paytm, as reported by Economic Times. The move is interesting because in 2011, Flipkart wanted to rope in Softbank as an investor, which would have cost Son a few hundred million, rather than billions, for a similar stake. However, things didn’t turn work out and Flipkart raised a funding round, led by South African media giant Naspers, in 2012 that valued it Read full story › Source: The Drum...

on Apr 21, 2017

By Noel Young Bill O’Reilly, kingpin of the O’Reilly Factor, is leaving Fox News after allegations of sexual harassment, with a package believed to be $25 million , the New York Times reports today. As news of the exit package spread through the Fox newsroom , some employees questioned how committed executives were to rooting out sexual harassment, said the Times – which broke the original story of the harassment allegations earlier this month. O’Reilly’s payout of as much as $25 million, is equivalent to one year of his salary, said the NYT citing two Read full story › Source: The Drum...

on Apr 21, 2017

By Jessica Goodfellow The UK’s TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous. Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to purchase spots in real-time on its mobile app Sky Go, as well as in a limited capacity on video-on-demand (VOD). It Read full story › Source: The Drum...

on Apr 21, 2017

By Jessica Goodfellow The UK’s TV market might be several years from adopting a programmatic solution that resembles the efficiency of digital ad-serving, but that doesn’t mean the medium is short of innovation as Sky steps closer to making addressable TV ubiquitous. Sky has a clear roadmap for when digital TV (video-on-demand, mobile) will have the technology in place to be served programmatically. It’s programmatic platform, Sky Audio Visual Exchange (AVX), currently offers advertisers the ability to purchase spots in real-time on its mobile app Sky Go, as well as in a limited capacity on video-on-demand (VOD). It Read full story › Source: The Drum...