Posts made in April, 2017

on Apr 21, 2017

By Benjamin Cher Brexit took another twist with an announcement of a snap election on June 8 by current British prime minister Theresa May, and according to Roland Rudd, chairman and founder of Finsbury, the move was mostly about shoring up party support. “In terms of timing you can see why she [May} wants to do it, she’s 20 points ahead in the opinion polls,” said Rudd at his talk, What does Brexit mean to Asia, at Lee Kuan Yew School of Public Policy. “During her speech, she said ‘we have a divided parliament,’ which is true, which is what parliamentary democracy is about and Read full story › Source: The Drum...

on Apr 21, 2017

By Danielle Long Yoola, the US digital media and video distribution company, aims to “build a bridge” between western content creators and Chinese audiences following a series of deals with China’s leading social media networks. Yoola has signed deals with Weibo, Youku-Tudou and Tencent, along with a host of other platforms – Toutiao, Miapoi, Kuaishou, Bilibili, Meipai, AcFun, and Aipai – to adapt and localise global content for Chinese audiences. The deals will see Yoola distribute and promote content from creators and influencers such as Blossom by First Media, which Yoola claims is the fifth most popular Facebook page in the world, So Yummy, Slivki Read full story › Source: The Drum...

on Apr 21, 2017

By Benjamin Cher Lazada, Uber and Netflix have joined forces in the fight against Amazon with a membership that mimics Amazon Prime called LiveUp. For a yearly membership fee of S$28, Live Up subscribers get access to a range of deals across the companies, including Lazada and Taobao, as well as RedMart, the online grocery service. The membership also includes a free six-month subscription to Netflix and discounts on Uber rides and UberEats deliveries. The alliance is one of the first major signs that the ecommerce battle is about to become very competitive in Southeast Asia, with Singapore as one of the key markets. Last Read full story › Source: The Drum...

on Apr 21, 2017

By Taruka Srivastav Balaji Telefilms,a giant of the Indian entertainment industry, has recently launched an OTT platform ALTBalaji, which will offer 250+ hours of original, exclusive content to its subscribers. It has also partnered with Airtel Payments Bank to provide wallet services via Airtel Money, so that their customers can use a convenient digital payment option for content subscription. The Drum to Sameer Nair, who serves as Group CEO of Balaji Telefilms, about Balaji Telefilm’s latest partnerships and plans. How has OTT changed the way for videos in India? In India, OTT platforms are still at a nascent stage. However, with Read full story › Source: The Drum...

on Apr 21, 2017

By Haley Velasco ESPN, along with CreativeWorks, created a spot that plays on ‘The Night Before Christmas’ with a ‘Happy Draft Days’ spot. The spot promotes the draft which begins Thursday, April 27 at 8 p.m. ET It starts with, “Twas the night before the draft, when all through the league, teams were ranking the prospects with growing intrigue, the draft boards were hung on the wall with great care.” Then it shows ESPN football analyst, Mel Kiper, and the narrator says, “It seemed like Mel Kiper knows exactly what’s there.” Then it continues with Coach Jon Gruden, where it says, Read full story › Source: The Drum...