Posts made in April, 2017

on Apr 20, 2017

By Haley Velasco New York-based Green Point Creative has featured actress Rachael Leigh Cook in an anti-drug PSA in honor of the 20th anniversary of the “This is Your Brain” spot. With the message that, “The War on Drugs is a War on People,” the spot highlights the inequality, especially by race, that drug regulation and incarceration operate on. The PSA starts with Cook holding up an egg and a frying pan. She says, “This… is one of the millions of Americans who use drugs, and won’t get arrested.” She then holds up a brown egg and says, “However, this American is several Read full story › Source: The Drum...

on Apr 20, 2017

By Lana Zöllner ITV premiered the new live interactive game show “Don’t Ask Me Ask Britain” in which celebrity teams try to guess the answers the viewers vote via the app. Take part in the nation’s LIVE interactive gameshow! #DontAskMeAskBritain with @XanderArmstrong. Tonight 8pm @ITV.https://t.co/tvPBbQgyLv pic.twitter.com/tp7eP6ukHe — ITV (@ITV) April 18, 2017 On April 18th, ITV premiered its new live interactive game show “Don’t Ask Me Ask Britain”, which asks British viewers to participate via the ‘Don’t Ask Me Ask Britain’ app in real time. The app enables viewers to state their opinion on Read full story › Source: The Drum...

on Apr 20, 2017

Advertisers’ concerns about endorsing objectionable content have forced Google to introduce solutions that protect customers’ brand safety. However, these updates do not favor creators, and Google certainly does not seem to realize that YouTubers have their own brands to protect… Over a year ago, when Google rolled out programmatic guaranteed – a method of delivering ad campaigns brokered directly between a publisher and a media buyer using algorithms – when advertisers weren’t so worried about the quality of their ad placements. But in the past few months, this ‘brand safety’ issue has escalated significantly – here’s Read full story › Source: The Drum...

on Apr 20, 2017

By Natan Edelsburg Netflix original “13 Reasons Why” is the most popular digital series in the US. Here are the full insights from Parrot Analytics. For 6 April to 12 April, 2017 – Top 5 Digital Original Series in the US and Average Demand Expressions™: 13 Reasons Why, Netflix: 57,678,398 Marvel’s Iron Fist, Netflix: 13,700,058 The Get Down, Netflix: 7,366,745 Marvel’s Luke Cage, Netflix: 6,023,379 Orange Is The New Black , Netflix: 5,949,833 Insights from Parrot: This week, Netflix’s 13 Reasons Why was the number one title in the top digital original series chart in the United States. The teen Read full story › Source: The Drum...

on Apr 20, 2017

By Natan Edelsburg Loading… Loading… Found Remote is continuing our partnership with 4C to look at brands’ Social Lift after their commercials air. Lowe’s and Applebee’s were in the lead in March. Here are the full insights for the above charts. Broadcast TV spots during the NCAA tournament drove 194% TV Social Lift Impact for Applebee’s, helping Applebee’s earn an average social engagement lift of 144% during March and claim the top spot in the broadcast rankings. Applebee’s came in 8th in the cable rankings, also largely Read full story › Source: The Drum...