By Lisa Lacy Engagement marketing software company Marketo said it acquired sales engagement software company ToutApp to supplement its portfolio of products that help align sales and marketing teams. According to a press release, ToutApp provides sales campaign, content management and analytics software to sales teams in order to engage prospective customers in a personalized way. Its products also enable marketing teams to partner more closely with sales to listen, learn and engage with customers and prospects at scale across all channels and touchpoints, the release added. More than 400 enterprise customers, including Citrix, GE, CA Technologies, Siemens, Revel, Tableau and Concur, use Read full story › Source: The Drum...
Read MoreBy Ronan Shields When it emerged that the Guardian was suing Rubicon Project (an adtech outfit that professes to be the friend of publishers) for non-disclosure of fees, the potential problems posed by adtech were spelt out. The Drum consults various sources to gauge how relationships between adtech and publishers will likely pan out. The more recent news of the breakdown of Rubicon Project’s subsequent relationship with premium publisher alliance Pangaea has further underlined the extent of the adtech fallout, according to some. And the consensus among industry sources is that many outfits currently offering programmatic services will have to pivot their business Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Mike Ehrmantraut, the tough-yet-caring character Jonathan Banks plays on Better Call Saul and previously on Breaking Bad, is the ultimate fixer. Banks exudes the same rough charm in a series of ads for Fram oil filters, by Chicago-based agency Laughlin Constable. Banks is the perfect choice to play “Frampa”, the salty sage teaching the next generation of DIYers to do right by their cars in a new campaign from Fram Group. The four spots feature Frampa giving advice to younger DIY oil changers as they shop at the auto parts store and change their oil. He uses grunts, few words and Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Facebook is turning its attention to “silent speech communications”, working on a system that will let people type words on a computer using only their brains. The company made the announcement during the last day of its annual F8 conference on Wednesday (19 April), and was quick to assuage users of what the project means for their privacy. 60 engineers are currently working on the technology from clandestine Building 8 – Facebook’s innovative product research and development hub. Regina Dugan, who heads up Building 8, told attendees Facebook was building a “brain-computer speech-to-text interface”, in order to make communication via Read full story › Source: The Drum...
Read MoreBy Staff Writer Disney ABC TV Group, The Programmatic Advisory and the IAB will be involved in this year’s The Drum Digital Trading Awards, held in association with MediaiQ and sponsored by OpenX, Digital Remedy, BidSwitch, Intermarkets and Unacast. The awards champion programmatic performance across the US adtech industry over the last 12 months based on the recommendations of senior industry professionals. Among the judges are: Wayne Blodwell Founder and CEO of The Programmatic Advisory; Mack McKelvey, founder and CEO of SalientMG; Benjamin Dick, director of Data and Ad Effectiveness for the IAB, Michael Dean vice president of programmatic and data-driven Read full story › Source: The Drum...
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