Posts made in April, 2017

on Apr 20, 2017

By Simon Swan According to Dell, 89% of organisations are activating strategies and digital transformation programmes to reduce the gap between modern customer demands and what is actually delivered by organisations. Putting the customer at the centre of the organisation’s strategy is essential and to do this, the first step in a transformation should address the cultural implications of the organisation. In other words, is the organisation recruiting and building the right skills to manage the needs of the customer? Culture is the building block to ensure your organisation is fit for purpose – not only in undergoing digital transformation but also for ensuring your Read full story › Source: The Drum...

on Apr 20, 2017

By Natalie Mortimer Heineken is highlighting its brand values of bringing people together socially in a new campaign featuring a social experiment that aims to explore if the benefit of finding common ground with one another can lead people to be more open. Launched today (20 April) the Worlds Apart film puts together two real life strangers, meeting for the first time who are divided by their beliefs. Heineken is hoping to prove that people see past a label even the most divided groups can come together to find common ground, and hopefully over a pint of its beer. As part of the Read full story › Source: The Drum...

on Apr 20, 2017

By Jennifer Faull Bio-oil is to make its biggest ever investment into digital marketing in the coming year as it looks to cement its position in the UK market. The brand – which promises to reduce the appearance of scars and stretchmarks – has appointed PR consultancy Finn to lead the charge. The activity will leverage a new campaign proposition which aims to widen the uses for the treatment. Finn will look to broker media partnerships, run an influencer engagement programme and has a raft of social media content planned. “Following a competitive pitch process we are delighted to announce the appointment of Finn Read full story › Source: The Drum...

on Apr 20, 2017

By Laurie Fullerton B2B marketing agency Stein IAS announced today the appointment of Danny Turnbull as managing director, Europe, who will lead growth plans for the company in the UK and on the Continent. Danny Turnbull Loading… Turnbull joins Stein IAS after ten years leading gyro’s Manchester office. He will report to chief executive officer, Rob Morrice, and chairman and chief client officer, Tom Stein. The move coincides with a management restructure across the agency resulting in the formation of a 12-strong executive team that includes Turnbull. “Danny is the first external director to join our senior team, Read full story › Source: The Drum...

on Apr 20, 2017

By Jessica Davis Earlier this month, creative agency RAPP launched its first campaign for Marketing Manchester, VisitBritain and Virgin Atlantic Airways since being appointed at the beginning of the year. The campaign ‘It all starts in Manchester’ will run across social media, capturing the eclectic spirit of the city, while highlighting Virgin Atlantic’s new direct routes to Manchester from San Francisco and Boston. RAPP UK’s executive creative director, Ben Golik, explained that Manchester is a great basis for telling stories: “So much has started in Manchester – it’s the city that birthed Pankhurst, taught Turing and gave us the Gallaghers”, he claimed. RAPP Read full story › Source: The Drum...