Posts made in April, 2017

on Apr 20, 2017

By Minda Smiley In partnership with the Tribeca Film Festival, IBM is inviting artists, filmmakers and other creatives to participate in its inaugural ‘Storytellers with Watson’ competition. Those who wish to participate will be asked to submit ideas on how they would apply Watson‘s cognitive computing technology to storytelling mediums such as film, video, web, gaming, augmented reality and virtual reality. IBM has worked with Tribeca to develop five categories that can help participants determine how to best apply Watson to their stories. The categories, which are detailed here, include development, pre-production, production and post-production, audience experience and Read full story › Source: The Drum...

on Apr 20, 2017

By Jennifer Faull LV has appointed Th_nk to advise on its digital transformation strategy, a move that comes amid a raft of internal changes at the general insurance brand in the hope of future-proofing itself against emerging technologies. On joining the company in June last year, chief executive Richard Rowney immediately vowed to significantly increase its digital spend to the tune of £100m over three years admitting that the sector as a whole had “fallen off the pace” when it came to meeting customer expectations about how insurance services should be delivered. By August, it had poached Heather Smith from rival Read full story › Source: The Drum...

on Apr 20, 2017

By Kyle O'Brien One of the best marketers of all time wasn’t the head of an agency or a great creative director – he was the chief of a record label (several actually) who hit musical gold time and time again through matching great songs with great artists and treating his talent with the utmost love and respect. The Tribeca Film Festival presented by AT&T kicked off Wednesday (April 19) night at Radio City Music Hall with the debut of Clive Davis: The Soundtrack of Our Lives, a documentary about the famed record mogul, followed by a star-studded concert of many of Read full story › Source: The Drum...

on Apr 20, 2017

By Stuart Wood and Paul Brennan The Office of National statistics last year revealed a fall in global alcohol consumption for the first time this century. It has been reported by the NHS that the proportion of young people choosing to drink alcohol and smoke cigarettes is the lowest on record. Meanwhile, the preoccupation with personal image continues to rise at an alarming rate. Our fixation with our appearance and our health is forcing retailers and alcohol brands to stand up and take notice. It is a shift in attitude that is fast reshaping the food and drinks brand landscape, and with it Read full story › Source: The Drum...

on Apr 20, 2017

By Tony Connelly Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. The company announced the news via its notifications menu in the Search Ads web client where it confirmed that the service would go live on 25 April in the UK, Australia and New Zealand. Developers can already start creating ad campaigns ahead of the launch date though. The paid ads appear under the search banner within the App Store when they are related to a user’s search query, for instance a search Read full story › Source: The Drum...