Posts made in April, 2017

on Apr 20, 2017

By Andy Black Building giant Knauf has appointed leading Sitecore development agency Sagittarius to redesign and reconstruct their website with a new focus on user personalisation. Knauf is a multinational, family-owned company producing building materials and construction systems. With personalised journey at the heart of the project, Knauf have identified that their audience groups range from decision makers and influencers such as architects, all the way through the trade chain to the builders and installers themselves. Sagittarius‘ context marketing and personalisation features allows it to serve different content to different users to enhance the Read full story › Source: The Drum...

on Apr 20, 2017

By Jennifer Faull Management consultancy Accenture has shifted its media buying and planning account from MEC to UM, a division of IPG Mediabrands. UM joins a roster of agencies which includes TBWA Worldwide, DigitasLBi, Landor and Interbrand as Accenture looks to create an “integrated, cross-channel approach.” “Making meaningful connections demands responsiveness – offering the right information and insights when, where and how people want it,” said Roxanne Taylor, Accenture’s chief marketing and communications officer. “Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world.” Accenture said it will leverage Read full story › Source: The Drum...

on Apr 20, 2017

By Rebecca Stewart Kellogg’s is asking the public to separate the classic ‘red swimsuit’ Special K ads of the 90s from the perceived nutritional qualities of the brand – enlisting model Katie Piper as an ambassador. The cereal giant has shelled out £3m on a digital campaign to bust myths surrounding Special K and to reshape perceptions that it is ‘tasteless’ and ‘sugary’. The brand is looking to move away from an imagine pinned around diet plans to marketing that is focused on healthy living. Last year, the Advertising Standards Authority (ASA) banned ads from Kellogg’s after the brand claimed the product Read full story › Source: The Drum...

on Apr 20, 2017

By Natalie Mortimer Bagged salad brand Florette is set to launch a new TV campaign that highlights the sunny farms where the product is grown and also introduces an animated tractor called ‘Rocket’. The TV ad, which launches on 25 April, is a combination of CGI and live action and reminds viewers, ‘we only grow where the sun shines’. Viewers will be introduced to Rocket as it travels through the sunlit UK and European Florette farms to gather crops. Filmed on Florette’s farms in Murcia, Spain, the advert is soundtracked to Nik Kershaw’s ‘I Won’t Let the Sun Go Down On Me’. John Read full story › Source: The Drum...

on Apr 20, 2017

By Jennifer Faull Patrick Xu, the current chief executive of GroupM in China, has also been appointed the CEO of parent company WPP in the region. Effective from May, Xu has been tasked with aligning WPP companies and resources in China and identifying new business opportunities. Based in Shanghai, he will continue to head up GroupM China – a role he was appointed to in 2014 – where he is responsible for the strategic development, operations and continued growth of GroupM and its media agencies in China. Prior to joining GroupM, he was general manager, for Hong Kong, Singapore, and Taiwan at FMCG-giant Mondelez. Read full story › Source: The Drum...