Posts made in April, 2017

on Apr 20, 2017

By Tony Connelly Victoria’s Secret, Sephora and Nike are leading the way in winning the affections of young consumers, according to a new study analysing the popularity of brands. The 2017 ‘Love List Brand Affinity Index‘ compiled by Condé Nast and Goldman Sachs examined millennial and gen z consumer preferences in the fashion, retail and beauty categories. The poll, of 2,345 US consumers between the ages of 13-39, found that Victoria’s Secret, Sephora and Nike were the top three most favoured brands. Researchers found a key factor in the brands’ success was their digital presence. Overall Read full story › Source: The Drum...

on Apr 20, 2017

By Jeri Smith Insurance giant MetLife recently ditched longtime mascot Snoopy, after spending hundreds of millions of dollars – and several decades – making the Peanuts beagle its instantly recognizable celebrity spokesperson. (Except this one never asked for a raise, never got caught in a scandal, and never waded into political debates.) The move dovetailed with the company’s shift from retail business to B2B sales. In a classic conflation of professionalism and formality, MetLife seemed to think its B2B advertising was no place for a cartoon character. What MetLife and many other B2B brands seem to forget is that people who work in business are Read full story › Source: The Drum...

on Apr 20, 2017

By John Glenday Honda has recruited the services of creative agency Southpaw to help it drive sales of its new Honda Civic Type R, scheduled to hit garage forecourts from July. Following a competitive pitch Southpaw will be tasked with devising a digital and social campaign for Europe to communicate the vehicle’s key characteristics to a younger demographic, commencing with a film designed to impart Honda’s history to its audience while bringing them up to speed with its latest technological advances. Tom Poynter, group managing director at Southpaw commented: “The automotive category is in abundance of highly engaging and immersive content Read full story › Source: The Drum...

on Apr 20, 2017

By Andy Black The Youth and Philanthropy Initiative (YPI) Scotland is the Scottish branch of a truly global movement. YPI, which is funded and managed by The Wood Foundation, raises awareness among young people about philanthropy and their local community, granting every participating school a YPI Grant to direct to a local charity through a unique programme of team work, research and competition. As YPI Scotland approaches its 10 year anniversary and reflects upon growth from a pilot of eight schools to over 210 participating schools in the 2016/17 academic year, The Wood Foundation commissioned film production company <a target=_blank href="http://www.thedrum.com/profile/heehaw" Read full story › Source: The Drum...

on Apr 20, 2017

By Seb Joseph Following on from its legal dispute with The Guardian, Rubicon Project has also witnessed the end of its relationship with The Pangaea Alliance, a co-operative consisting of both UK-based and trans-Atlantic including: CNN International; Dennis Publishing’s Alphr; The Economist, FT; Inc; The Economist, and Reuters. Rubicon Project helped launch the initiative, which gives advertisers the ability to access display and native advertising across the alliance using the adtech outfit’s platform, thus opening up the premium publishers’ inventory across APAC, Europe, the Middle East, and North America. It remains unclear what the breakdown in relationship Read full story › Source: The Drum...