Posts made in April, 2017

on Apr 20, 2017

By Tony Connelly Adidas is releasing special limited edition versions of four Major League Soccer (MLS) kits as part of its ongoing eco-innovation partnership with ocean conservation group Parley for the Oceans. The jerseys have been made entirely from upcycled ocean plastic debris collected by Parley in coastal areas of the Maldives before being reworked into technical yarn fibres to create the kits. On the back neck tape of each jersey is the message “For the Ocean”. The four MLS teams involved in the initiative are New York City FC, Orlando City SC, LA Galaxy and Seattle Sounders FC. The specially Read full story › Source: The Drum...

on Apr 20, 2017

By Benjamin Cher Video game live streaming site, Twitch, is partnering the Singapore Cybergame and Online Gaming Association (SCOGA) in lending expertise in live-streaming gaming to its new eSports academy according to a report by The Straits Times. This comes after the announcement that eSports will be a category in the upcoming Asian Games. The academy will hold classes to train professional gamers and other related fields such as live-streaming and shoutcasting. Shoutcasting refers to commentators giving a blow-by-blow commentary as a game is played. Support is important, especially in Singapore, where there are lots of pressure and priorities against e-gaming,” said Nicholas Khoo, Read full story › Source: The Drum...

on Apr 20, 2017

By Jessica Goodfellow After months of quietly shifting its suite of apps to focus on the camera, Facebook has laid out its ambitions to take the augmented reality (AR) baton from Snapchat and lay claim to the medium. But what does this push mean for marketers and the future of commerce, and as Facebook plays with the morphing of reality, where will it draw the line? When Mark Zuckerberg pitched what he claims will be the first mainstream augmented reality platform at the annual F8 conference, the industry heard a war cry. In the space of just an hour, when Zuckerberg announced that AR was Read full story › Source: The Drum...

on Apr 20, 2017

By John Glenday The US Federal Trade Commission has rounded on a coterie of over 90 Instagram ‘influencers and marketers’ for failing to properly disclose when their social media posts have been paid for by advertisers. None of the individuals were mentioned by name by the bureau which was jolted into action by a series of petitions filed by non-profit advocacy body Public Citizen which has been busily logging alleged transgressions from celebrities including Bella Hadid, Rihanna, and Michael Phelps. In a bid to clamp down on the practice the FTC will contact those concerned directly to Read full story › Source: The Drum...

on Apr 20, 2017

By Benjamin Cher Tiger Beer has launched a packaging refresh with a new look rolling out to cans, bottles and multipacks. Singapore-based Jones Knolwes Ritchie (jkr) handled the redesign, striving to consolidate the brand’s position as ‘Asia’s beer’ through a more heroic and premium identity. “Tiger is a brand with real energy and bite. The brand promise of ‘uncaging your courage’ reflects its character”, said Mie-Leng Wong, global brand director of Tiger Beer at Heineken. “It was important that the ‘uncage’ message was integral to our identity as well as our communications,” she added. “The redesign literally uncages the Tiger from its orange roundel and allows it Read full story › Source: The Drum...