By John Glenday Audio equipment specialist Bose has found itself dragged behind the dock amidst accusations that it has been spying on the listening habits of wireless headphone users by tracking music, podcasts and other audio channeled through its speakers. A lawsuit filed by Kyle Zak at a federal court in Chicago alleges that Bose used its Bose Connect app to gather the data showing ‘wholesale disregard’ for the privacy rights of music lovers by selling on the information it had obtained without securing consent. Zak contends that he was unaware of Bose’s practices prior to downloading the free app to Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow AOL UK is distributing its original video content commercially via Twitter in a bid to help make its video advertising business “as big as TV”. The partnership means advertisers will be able to sponsor or run pre-roll ads across AOL’s original video content on its owned properties in the UK, and then retarget those audiences on Twitter. Vice versa, advertisers can choose categories of video content to run ads next to content on Twitter, and the social platform will insert their ads into relevant AOL original video content. The partnership is UK-based, with the aim of rolling out in EMEA markets. Mark Melling, Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Prince Andrew has highlighted the need to empower creatively the next generation through technology in order that they positively enter the modern day workforce. Writing in the May issue of The Drum, the Duke of York talked about his belief that those coming into work in the 21st Century need to fully prepare for the changes the emerging technology will drive. “The next generation will need to be creative, have digital skills and a sound basis of understanding in STEM subjects, at the very least. They will need to think about being the very best in science, engineering, Read full story › Source: The Drum...
Read MoreBy Ian Burrell Imagine a situation where the diverse resources of writers and researchers in towns and cities across the UK were brought together in a collaborative project with the ambition and model of the Panama Papers investigation. Could the impact of such an endeavour, with its potential to shape the news agenda by uncovering stories of major national significance, then shift the entire balance of power in the British media, reducing the influence of the big London publishers by reinvigorating the local press? It’s a big dream, but such a project is now underway: the Bureau Local. Based at The Bureau of Investigative Journalism, Read full story › Source: The Drum...
Read MoreBy Benjamin Cher Video ad tech company, Unruly Media has launched a new content testing and targeting capability to analyse the emotional impact of videos ads for advertisers in Hong Kong and Taiwan, connecting to customers most likely to engage with the ad. The tool, Unruly EQ was launched in partnership with emotional analytics company Affectiva and music data analysis, Moodagent. The tool will give advertisers data to maximise emotional, social and business impact of their video ads. Unruly has also launched Unruly Custom Audiences (UCA) along with Unruly EQ, allowing advertisers to target viewers with intense emotional response to a specific ad for Read full story › Source: The Drum...
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