Posts made in April, 2017

on Apr 20, 2017

By Benjamin Cher Social media influencer marketing seems like the next best thing since programmatic, with influencers crafting out authentically touched-up posts communicating brand values and engagements. Yet, like all marketing approaches, there are a dark side to it, from YouTuber PewDiePie dropped by Disney’s Maker Studios for anti-Semitic remarks, to a Singapore social media marketing platform, Faves Asia being slammed for its video glorifying influencers as materialistic and vapid. Yet, brands seems to be undeterred by these events, with plenty of interest daily according to Gillian Tan, founder, Click Network. Interest from brands is “pretty high, especially since last year,” Read full story › Source: The Drum...

on Apr 19, 2017

By Bennett D. Bennett You could never tell Dentsu Aegis‘ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo. Being able to see the what the world is up to from that high up, more literally back then, a little more figuratively now as she oversees growth for the network’s 23-plus agencies in 30 countries across the Americas. As part of their global leadership team, she’s helped deliver over $7 billion in wins for the network. But delivering big wins isn’t new to her either, by age Read full story › Source: The Drum...

on Apr 19, 2017

By Rebecca Stewart Digital video is gaining ground in the UK, with Brits poised to spend an average of 53 minutes a day watching clips online in 2017. While TV will still account for the lion’s share of viewing time, with UK adults watching three hours of TV every day, time spent watching videos on mobile will help accelerate digital growth. The figures come from eMarketer‘s first ever digital video viewing forecast, which has predicted that over the next 12 months individuals in the UK will spend more than 27 minutes each day watching digital videos on mobile alone. The three-fold increase Read full story › Source: The Drum...

on Apr 19, 2017

By Taruka Srivastav Manchester United is one of the first brands to partner with the newly launched Facebook developer platform for augmented reality, Camera Effects. “We are making the camera the first augmented reality platform,” were the opening words of Mark Zuckerberg as he announced about the new reality image filters and interactive experiences to its new Camera Effects platform. Facebook will depend on an inventory of external developers to contribute towards this new platform. After Facebook F8 conference, the first effects will become available inside Facebook’s Camera feature on smartphones, however, the Camera Effects platform is Read full story › Source: The Drum...

on Apr 19, 2017

By Laurie Fullerton Shooting from altitude was once limited to professionals with helicopters but since 2010, drones have soared where helicopters cannot go, changing the scope, range and availability of stunning aerial photographs. Frenchman Eric Dupin, founder of Dronestagram, first saw the potential for drone photography back in 2008 and then bought his first camera drone in 2010. According to a recent article in Wired Magazine, Dupin’s site is part gallery, part social network and offers photo contests sponsored by National Geographic. Dronestagram is also a place for drone photographers to get helpful hints, tips and ideas for professional work in the Read full story › Source: The Drum...