By Kyle O'Brien Mono, an agency based in Minneapolis with an office in San Francisco, has made an addition to its senior-level creative team, hiring Blake Bäkken as a creative in the agency’s San Francisco office. Bringing over two decades of experience to the table – including 13 years at Venables Bell & Partners where he founded the design department and co-founded VBP Orange, the agency’s design arm – Bäkken will be championing and developing mono’s design vision across multiple accounts, including Google and Stanford Health Care. “I’ve always admired Blake’s work and Read full story › Source: The Drum...
Read MoreBy Katie Deighton Zain, the telecoms brand based in Kuwait, has seen a mixed reaction to its latest spot, which features a would-be suicide bomber being overcome by singing opponents to his cause. The ad begins with a man making a homemade bomb, interspersed with shots of a wedding and a baby. A child’s voiceover says: “I will tell God everything. That you’ve filled our cemeteries with our children and emptied our school desks. That you’ve sparked unrest and turned our streets to darkness.” Then, in a series of scenes designed to echo real-life attacks during Ramadan in the Middle East, the bomber is confronted Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton In support of world hunger relief efforts, air, industry and travel holding HNA Group launched this past week its #ShareMoreDreamMore campaign in Times Square, engaging more than 10,000 active participants in the first week of the campaign. The campaign, which runs live through June 4, 2017, uses an advanced interactive billboard on one of New York City’s busiest street corners to raise awareness around the critical issue of hunger in Ghana. Visitors who wave their smart phones in front of the billboard will learn about the plight in Ghana and access a website via their mobile phone. Gao Jian, Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Coca-Cola has created detachable bottle labels that double up as festival wristbands as part of a stunt in Europe. Comprising eight bottle designs, the push ran in Romania and was developed by McCann Bucharest. Each iteration of the packaging featured a peel-off writstband which could help young people access some of the country’s biggest concerts. To find out whether they have won a spot at a gig, customers had to download an official Coca-Cola app and scan their wristband. If they were lucky then the wearable would serve as their ticket. McCann said the campaign has reached 75% Read full story › Source: The Drum...
Read MoreBy Danielle Gamage Fashion retailers targeting millennials operate in a competitive and challenging trading environment. Rails are filled with discounts and promotional codes, with choice of colour, size and style and spilling from every corner. Yet, there is still a lack of customer loyalty when it comes to fashion. Millenials will always have their favourite brands. But if you are offering no more than a funky style, what is stopping customers from buying the product elsewhere or looking for an alternative? We uncovered the retention challenges brands are currently facing by surveying 100 UK millennials, investigating what it is that motivates them to Read full story › Source: The Drum...
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