By Jason Miller It interests me (I was going to say fascinates me, but that sounds a bit over the top) how different people work differently, in different environments. I love working in a busy office. I guess a lot of people would prefer silence so they can concentrate, but that has the opposite effect on me. The buzz of everything happening around me really motivates me, I think it’s an important part of working in the creative industries. Overhearing things that spark your imagination, bouncing ideas off each other, and the jokes and funny conversations flying around all help me produce Read full story › Source: The Drum...
Read MoreBy Doug Zanger Portland, Oregon conjures up some significant indie thoughts. It’s one of the cities where independence is not just valued, but a way of life. Portland was chronicled, cartoonishly in large measure, by the sketch comedy show Portlandia. Both a blessing (exposure) and a curse (yes, some of the quirks do exist), this city places a premium on creativity in just about every facet of life, no matter how weird it might be. Nowhere is that more evident than in the music scene. About ten years ago, Portland became a magnet for the indie music set. Writer Taylor Clark laid Read full story › Source: The Drum...
Read MoreBy Katie Deighton Forever Beta has created the first party election broadcast for the Can’t Be Arsed (CBA) Party – the fake group who represent the 15.9 million people who didn’t vote in the last election – in a subversive campaign to get the population to the polls on 8 June. Forever Beta aims to use the campaign to highlight that if the number of people who didn’t vote were officially part of one party, it would be the biggest in the UK. The three minute spot uses humour to highlight the absurdity of this fact. British comedian Nas Osmanoglu fronts the film. Read full story › Source: The Drum...
Read MoreCMOs & brand managers confirm that personalized brand experiences are increasingly a B2B marketing priority
By Laurie Fullerton B2B marketers are beginning to think more like consumers with a recent survey noting that CMOs, brand managers and event planners worldwide see sensory brand experiences as key strategy to build brand loyalty and remain at the top of mind in purchase decisions. With B2B marketers increasingly aware that brand experiences matter to them, they are now more committed than ever that budgets must include a personalized interaction with their brand. Loading… The survey conducted by Freeman, a provider of brand experiences, and data solutions experts polled 1,000 B2B and B2C Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. Canon’s heartwarming ‘Live For The Story Boundaries’ ad has entered the chart straight into fourth place. Following the life of a boy growing from a baby to a young man, it shows the adventures he takes as he grows up from fun with friends to accidents, backed to the upbeat tune of Mikey Mike’s ‘Doin Me’ track. Elsewhere, H&M has entered the chart showcasing its summer collection backed by Nancy Sinatra and Lee Hazlewood’s ‘Summer Wine’. The Read full story › Source: The Drum...
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