Posts made in May, 2017

on May 30, 2017

By The Drum The IPA has this week launched the Media Owner & Ad:tech Awards (MOA), and accompanying Survey, to recognise and reward exceptional online service levels, talent and technology from online media owners, inventory suppliers and ad:tech companies. Previously known as the Media Owner Awards, the IPA has expanded the competition in recognition of the greater role ad technology providers are playing in the market. Says Pete Robins, Chairman of Judges, IPA Digital Media Group Chairman and Founder, agenda21: “As the digital market has evolved so too has the role of adtech in terms of delivering, controlling and targeting our audiences. We have Read full story › Source: The Drum...

on May 30, 2017

By Sean Larkin Infectious Media has penned a deal with Screen6 that will see the independent agency incorporate the latter’s cross-device ID software into its media trading platform Impression Desk to better hone its campaigns for clients, which include Adidas, John Lewis and Shop Direct. By incorporating the two technology platforms, Infectious Media’s clients will be able to build audience segments based on variables such as age, language, time of day or local weather patterns in any market they require, and then target their media buys accordingly. Scaling audiences and ad buys in new regions requires an understanding of each market’s Read full story › Source: The Drum...

on May 30, 2017

By Minda Smiley WPP has announced that it has invested in New York based 88rising, a digital media company that creates content catered towards Asian millennials. 88rising has branded and sponsored content deals with companies including Maybelline, Adidas and Revolve. According to WPP, the agency has produced roughly 500 hours of original content that has generated more than 80 million total video views on YouTube and Facebook, with more than half of 88rising’s 16-34-year-old viewers in the Asia Pacific region. Sean Miyashiro, founder of 88rising, told Forbes last year that “people are likening us to an Asian Vice Read full story › Source: The Drum...

on May 30, 2017

By Michael Moszynski The long reach of Facebook offers fantastic targeting with nearly 2bn people signed up across the planet and half of them using it daily. In the UK, its influence is also huge: 30m of us are on it. Its sheer size epitomises the power of social media for granular targeting with personalised messaging which leads many to believe that this is now the key battleground upon which political elections are either won or lost. Expenditure figures from the main parties certainly seem to back this up: in the 2017 election, for example, I am reliably informed that Read full story › Source: The Drum...

on May 30, 2017

By Lisa Lacy The Yahoo-AOL merger that yields Oath will close in June, but it has not been an easy road as M&A goes. The $4.8bn deal was announced in July 2016, but was marred by revelations of data breaches and rumors of collapse. Nevertheless, the deal survived and the resulting company will serve as the parent to more than 25 media and technology brands, including HuffPost, TechCrunch, Makers and Build Studios, Yahoo Finance, Yahoo Sports and Yahoo Mail. AOL CMO Allie Kline will become CMO of Oath and recently spoke to The Drum Read full story › Source: The Drum...