Posts made in May, 2017

on May 30, 2017

By Lisa Lacy The Yahoo-AOL merger that yields Oath will close in June, but it has not been an easy road as M&A goes. The $4.8bn deal was announced in July 2016, but was marred by revelations of data breaches and rumors of collapse. Nevertheless, the deal survived and the resulting company will serve as the parent to more than 25 media and technology brands, including HuffPost, TechCrunch, Makers and Build Studios, Yahoo Finance, Yahoo Sports and Yahoo Mail. AOL CMO Allie Kline will become CMO of Oath and recently spoke to The Drum Read full story › Source: The Drum...

on May 30, 2017

By Laurie Fullerton White House communications director Mike Dubke has resigned in what is expected to be a major shake up of President Trump’s senior staff amid the growing Russia scandal. Dubke was tasked with managing communications strategy, working closely with White House press secretary Sean Spicer. However, according to Axios, the White House’s communications operation — and Dubke and Spicer in particular — has been under fire by Trump and other senior officials who believe the communications staff have poorly served the president, particularly in the aftermath of the firing of FBI director James B. Read full story › Source: The Drum...

on May 30, 2017

By Robyn Darbyshire Macmillan is moving away from its ‘Not Alone’ positioning with the launch of a new ‘Life With Cancer’ campaign, aiming to show that life doesn’t stop just because you have cancer. Based on the charity’s own research that revealed 85% of people with cancer don’t want to be defined by the disease, Macmillan’s new campaign with VCCP explores what everyday life looks like when you’re living with a diagnosis. The four executions look at important relationships through the eyes of a father, sister, friend and lover, showing they still have lives to lead by juxtaposing moments connecting with loved Read full story › Source: The Drum...

on May 30, 2017

By Tony Connelly Samsung has formed a virtual reality (VR) partnership with the UFC as part of a major push to market its Gear VR as an innovative live entertainment platform. Owners of Samsung’s Gear VR will be able to watch UFC 212, where Jose Aldo will defend the featherweight title against interim champion Max Holloway, for free this Saturday (3 June). The offering is part of Samsung’s new VR Live Pass which sees the electronics giant partner with UFC, X Games and Live Nation to offer Gear VR owners the chance to experience live entertainment through an immersive 360-degree broadcast. The Read full story › Source: The Drum...

on May 30, 2017

By Laurie Fullerton In an attempt to rally support to stop marketing unhealthy food and beverages to Canadian children, the Heart & Stroke Foundation of Canada tackled both the serious issue of marketing unhealthy food to children while taking a swipe at the multi-million dollar marketing campaigns that aim to reach them. As an illustration and to make a point, the Heart & Stroke Foundation uses a new (and entirely fictional) advertising agency called “16 and Under” that is meant to only create ads targeting kids. A video showcases how the ‘agency’ finds it so easy to manipulate kids that most of Read full story › Source: The Drum...