Posts made in May, 2017

on May 30, 2017

By Gillian West Ogilvy Italy has won over The Drum readers this week to take the European Creative Work of the Week title for its Ad/sorbent partnership with Urban Vision. Using ‘The Breath’, a material praised by medical experts for its ability to absorb harmful airborne molecules, Ogilvy Italy wrapped four grand spaces in major spaces across Europe. Absorbing pollution from over 67,000 cars in 15 days. In celebration of the success of the initial campaign, Urban Vision is now looking to replace all its building wraps with the Breath by 2018, counteracting the pollution from 14m cars per year. To vote for next week’s Creative Read full story › Source: The Drum...

on May 30, 2017

By Jessica Goodfellow Viewers of Amazon‘s live TV service Amazon Channels, which includes content from ITV, Discovery and Eurosport, will have to pay the TV licence fee despite the fact BBC content is absent from the catalogue. The new service, offering Prime subscribers live TV and sports on its video platform for the first time in Europe, was announced last week (23 May). UK law requires all users of live television to buy a licence even if it is being streamed over the internet rather than using terrestrial, the Financial Times reported. It means Prime users will have Read full story › Source: The Drum...

on May 30, 2017

By Andy Black The global effort to eradicate polio is drawing ever closer to reality. It will be a historic achievement, as polio could be only the second human disease to be eradicated throughout history. It’s a drive that has been taken up on the ground in metropolitan cities, barren deserts, snow-capped mountainsides and conflict affected areas as well as by governments, NGOs and private partnerships the world over. Loading… In an effort to outline the major steps taken to bring polio the brink, the World Health Organization – a spearheading partner of the Global Polio Eradication Read full story › Source: The Drum...

on May 30, 2017

By John Glenday Amazon’s pursuit of retail omniscience has accelerated with the online platform looking to diversify from books, entertainment and consumer products into the lucrative pharmaceuticals sector. Drawn by the prospect of winning a significant slice of a prescriptions industry, valued at $300bn in the US in 2015, Amazon hopes its strategy will be just the tonic to maintain growth momentum going forward. The retailers intent was divined from a job advert posted earlier this month for a ‘pharmacies market general manager’ to take it one-step closer toward its goal of being ‘the place to find and buy anything online’. No Read full story › Source: The Drum...

on May 30, 2017

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 5 June. For project information, credits and more click on the project to expand to full screen for credits Read full story › Source: The Drum...