Posts made in May, 2017

on May 30, 2017

By John Glenday The UK government is ramping up the pressure on social media giants to get their houses in order after floating the possibility of issuing fines for moderation lapses – should the Conservatives win a parliamentary majority on 9 June. Security minister Ben Wallace is backing a hardline approach after describing a leaked copy of Facebook’s moderation guidelines published by the Guardian as ‘totally unacceptable’ for allowing, amongst other things, images to be shown of children under seven being bullied so long as no captions are shown. Facebook has already vowed to streamline the reporting of suspect Read full story › Source: The Drum...

on May 30, 2017

By John Glenday Stephen Fry, traditionally one of the tech industry’s most effervescent proponents, has given voice to a far darker prediction of the future by warning that we must prepare for the future now – or find ourselves living in a sci-fi dystopia. Outlining his fears during a lecture at the Hay Festival literary event, Fry lambasted politicians and other ‘technophobes’ for helping to bring such a dark future to pass due to their ignorance of new technologies such as artificial intelligence and robotics. Exhorting his audience to ‘prepare’ Fry said: “Whether it is winter that is coming, Read full story › Source: The Drum...

on May 30, 2017

By Daniele Fiandaca In our latest Token Man interview, co-founder, Daniele Fiandaca, interviews Tracy DeGroose, CEO, Dentsu Aegis UK & Ireland. DF: Perhaps a good place to start is for you to tell me what you understand about the Token Man initiative and why you agreed to get involved. TG: Up until recently, everyone saw gender diversity as a woman’s issue, which is short-sighted. I’ve always believed that it is imperative to involve men in the conversation because men are equally part of the solution. However, it was not until my husband decided to opt out of his career to pursue Read full story › Source: The Drum...

on May 30, 2017

By Benjamin Cher Mindshare have appointed Sanchit Sanga as chief digital officer, Asia Pacific and Middle East and Northern Africa. This appointment is an expansion of his role in APAC to include MENA, following Sanchit’s efforts in bringing the agency’s digital offering and leadership forward. Sanchit has been with Mindshare since 2003 as the national director for India, before moving on to other roles within the agency and GroupM, prior to his appointment as Mindshare APAC chief digital officer in April 2015. “I am stoked to be working more closely with our trail blazing MENA team. Our regions for APAC and MENA have many similarities in Read full story › Source: The Drum...

on May 30, 2017

By Benjamin Cher Traditional media will still reign, accounting for 69% of global media consumption in 2017, according to Zenith Media Consumption forecasts. Mobile Internet use will rise to 26% of global media consumption in 2019, up from 19% in 2016, but still falling short in dethroning traditional media such as newspapers, magazines, broadcast TV, radio, Cinema and outdoor advertising. These traditional media owners have launched their online efforts, which were counted as Internet operations in this report. Despite traditional media consumption falling 13% over the last seven years, the online efforts have helped in recapturing some of the lost time on the Internet. Mobile Read full story › Source: The Drum...