Posts made in May, 2017

on May 30, 2017

By Taruka Srivastav India’s version of Uber, Ola, and vehicle manufacturer Mahindra have inked a partnership with the Indian government to build the country’s first electric mass mobility ecosystem. Ola and Mahindra entered into a strategic alignment last year to raise 40,000 cars for the app service. Initially, a fleet of 200 electric vehicles will be launched in the city of Nagpur. It will bring vehicles across different segments, including e-buses, e-cabs, and e-rickshaws together on a single platform, the Ola app Bhavish Aggarwal, co-founder and CEO of Ola, said: “India has the need as well as the potential to set a Read full story › Source: The Drum...

on May 30, 2017

Once you get past the semantics, the term artificial intelligence is something of a misnomer. In fact, such intelligent technology actually makes the consumer experience more real – artificiality, according to those we spoke to for this joint Hall & Partners and TBWA Asia Pacific report, and is being designed out of the marketing process by the rapid development of machine tools. However, the research we’ve collated in The Rise of The Machines has pinpointed a series of concerns felt by marketers that some aspects of artificially intelligent tools are being exaggerated by the inflated Read full story › Source: The Drum...

on May 30, 2017

By Taruka Srivastav India’s startup culture is evolving with a strong entrepreneurial trend, especially among the younger generation. However, a recent study by IBM found that ‘more than 90% of startups in India fail in their first five years because of the lack of pioneering innovation (77%).’ The Drum spoke to Milind Deora, former minister of state with the Ministry of Information Technology and Communications within the government of India about how the country can elevate innovation and become known globally as a pioneer. How important is digital to the future of the Indian economy? Digital is absolute essential to any economy, India Read full story › Source: The Drum...

on May 29, 2017

By Tony Connelly British Airways chief executive Alex Cruz has publically stated he will not resign and has refuted suggestions that the mass flight disruptions are a result of cutting costs. Cruz released a video statement yesterday (28 May) on Twitter where he apologised for the IT failure which grounded planes from Heathrow and Gatwick and left thousands of passengers stranded. The statement failed to appease many customers though and BA was widely criticised on social media for its handling of the situation. Speaking to the BBC, Cruz said the power surge “only lasted a few minutes”, but the back-up Read full story › Source: The Drum...

on May 29, 2017

By Tony Connelly Irish International BBDO has appointed Effie Worldwide president Neal Davies as its new chief executive. Davies will replace Ian Young, who will become executive chairman following his 23 years at the helm of the ad agency. Davies is due to begin the new role in August, having served as president and chief executive of Effie Worldwide for three years. “In an ever-evolving world, I believe that Neal will make a significant contribution to every facet of our capability and in turn to our clients’ brands and businesses” said Young. “Neal has a depth of experience and a global perspective. He will undoubtedly add Read full story › Source: The Drum...