By Tony Connelly Google has partnered with an array of Italian cultural institutions to create the Grand Tour of Italy, a virtual reality experience which takes viewers on an immersive journey through Italy’s history and culture. The programme is available through the Google Arts and Culture platform- an online portal where the public can access high-resolution images of artworks housed in the initiative’s partner museums and is designed to showcase the impact of Italian culture on the rest of the world. The VR experience runs through Google’s Daydream View and allows users to travel through Venice, Siena, Rome and Palermo where they can Read full story › Source: The Drum...
Read MoreBy Tony Connelly Nike will see the return of its campaign for LGBTQ causes after announcing a new ‘Be True’ collection would launch on 1 June. The initiative started six years ago as a an employee-led grassroots program inspired by the benefits diversity can bring to communities and workplaces. It has since grown into an annual campaign centred around new rainbow themed collections which have helped raised around $2.5m in the US for LGBT causes. This year’s line will include both footwear and apparel and will feature the rainbow as well as “other prominent symbols of Pride, including the colour pink and the triangle.” <div Read full story › Source: The Drum...
Read MoreBurger King angers Belgian royals with choose your king stunt to promote first outlet in the country
By Tony Connelly Burger King‘s attempts to lay claim to the throne has angered the Belgian royal family after the brand’s latest marketing stunt asked consumers to choose between its mascot and the country’s King Philippe. The ad, hosted on whoistheking.be, asks ‘who is the king’ and offers viewers a choice between the two kings. Those who select Philippe are met with the message: “Are you sure? He won’t be the one to cook your fries.” Loading… The Belgian royal family said Burger King had not approached them to ask permission for the use of the king’s image, Read full story › Source: The Drum...
Read MoreBy Tony Connelly Burger King‘s attempts to lay claim to the throne has angered the Belgian royal family after the brand’s latest marketing stunt asked consumers to choose between its mascot and the country’s King Philippe. The ad, hosted on whoistheking.be, asks ‘who is the king’ and offers viewers a choice between the two kings. Those who select Philippe are met with the message: “Are you sure? He won’t be the one to cook your fries.” Loading… The Belgian royal family said Burger King had not approached them to ask permission for the use of the king’s image, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Taxis are a way of life for many in India and sometimes the most interesting conversations can take place in these taxis. Taxi Fabric has captured that essence and combined it with art to create fabrics for taxis, thus creating an outlet for designers to channel their talent and enhance the everyday travel experience of thousands of locals. This platform has made contemporary design available to everyone. The work of Taxi Fabric has been featured in Coldplay’s music videos and recently as a backdrop for WeTransfer. The Drum spoke to Sanket Avlani, curator and founder at Taxi Fabric to Read full story › Source: The Drum...
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