By Seb Joseph As the top marketer at one of the world’s biggest marketing companies, Ann Lewnes has a view of the industry that few in her position can boast at a time when the risks and rewards of managing a brand have never been more pronounced. Lewnes believes her business is in a “pretty good spot” to fulfill the needs of marketers, many of whom are adapting to having greater prominence in boardrooms worldwide. But earning a spot at the top table comes down to being able to demonstrate how they add value to the business in a way that decision makers can Read full story › Source: The Drum...
Read MoreBy Benjamin Cher Outbrain has launched Outbrain Programmatic Access (OPA), which is now available on AppNexus Marketplace. The service will allow AppNexus Marketplace customers to bid on Outbrain’s inventory. This move follows Outbrain’s launch of their partner network and Axel Springer signing a deal with AppNexus. Outbrain has always operated a closed marketplace till now, with OPA allowing select partners to participate in the marketplace with their own data and technology. “Outbrain and AppNexus are two leading companies in the world of digital advertising and together, we offer a true bridge between brands and the programmatic native world” said Fionn Hyndman, commercial director, Asia Read full story › Source: The Drum...
Read MoreBy Benjamin Cher Ogilvy & Mather, together with Greenpeace Australia, has created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change. The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative. The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity Read full story › Source: The Drum...
Read MoreBy Benjamin Cher The Guangdong Nanhai District People’s Court has sentenced two brothers to jail for extorting money from Taobao Vendors. Liang Tiejun and Liang Tiemin set up a fake domain and filed fraudulent intellectual property complaints against Taobao vendors with falsified proof and asked for takedowns from May to July 2016. The brothers would then approach the vendors and offer to withdraw the complaints for a “license fee.” This follows Alibaba calling for stronger action against counterfeiters, while counterfeit goods are even affecting Chinese brands. Alibaba provided the tip off to authorities in August 2016, bringing the scam to light, after discovering it Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien If you’ve gone the entire month of May without eating a burger, now is the time to grab one, since today (May 28) is National Burger Day. It caps off National Burger Month, and burger chain Red Robin Gourmet Burgers and Brews has launched a new campaign rewarding parents and their babies born this month with a ‘Born to Burger’ promo. In celebration of the occasion, Red Robin chief executive officer Denny Marie Post, distributed Born to Burger kits at Presbyterian St. Luke’s Medical Center in Denver, Colorado on May 23. Kits included a ‘Burg Certificate’ that entitled kids Read full story › Source: The Drum...
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